Brand Tone

irreverent, witty, sarcastic, bold, and direct

Brand Values

• •Authenticity/Truth
• •Humor/Wit
• •Subversion/Boldness
• •Originality

Best Practices

• •Embrace Blunt Honesty: Always lean towards direct, straightforward language. Avoid jargon or overly euphemistic phrasing. The core of "Unminced Words" is speaking plainly.
• •Inject Wit and Sarcasm (Appropriately): Humor is key. Look for opportunities to use clever wordplay, sarcasm, and relatable, irreverent observations.
• •Be Bold and Unapologetic: Don't shy away from slightly provocative or edgy statements if they align with the specific product or message. The brand is about "subversion".
• •Focus on "Telling It Like It Is": Copy should resonate with the feeling of finally saying what everyone is thinking.
• •Develop a "Persona" Vocabulary: Create a list of words and phrases that embody the brand's direct, witty, and subversive personality (e.g., "truth bomb," "no filter," "say it loud," "zero mucks given"). Conversely, also list words/phrases to avoid (e.g., overly polite, corporate speak, bland descriptions). This helps maintain consistency across all communications.

Social Perception

The brand is for people who appreciate blunt, witty, and unfiltered expression. Customers generally perceive the brand positively, appreciating the designs and directness.

Copy Examples

• •Headline: "Life's too short for BS. Say it like you mean it." Body: Tired of sugar-coating? So are we. Our gear lets your inner thoughts see the light of day. No apologies.
• •Social Media Post: Feeling stabby before your coffee? Yeah, we get it. Our 'Don't Talk To Me' mug understands your soul. Link in bio before you bite someone's head off. #UnmincedWords #MorningGrind #SarcasmIsMyLoveLanguage
• •Product Description (for a t-shirt saying "I'm Silently Correcting Your Grammar"): You're not judging. You're just offering unspoken, invaluable linguistic services. Wear your public service announcement with pride. They'll thank you later. Or not. Whatever.
• •Email Subject Line: Warning: May Contain Truth Bombs (and new arrivals). Email Body Snippet: We know you're not afraid of a little (or a lot of) honesty. That's why our new collection is here to help you serve up those truth bombs, Unminced Words style.
• •Ad Copy: "Politely declining to care today. And maybe tomorrow. This shirt gets it. Shop Unminced Words – because someone has to say it."