Brand Tone

Magical & Enchanting, Playful & Joyful, Heartfelt & Sentimental, Interactive & Engaging, Friendly & Welcoming

Brand Values

• •Creating Memories & Experiences
• •Personalization & Uniqueness
• •Imagination & Creativity
• •Connection & Companionship
• •Joy & Magic
• •Care & Quality

Best Practices

• •Embrace "Magic" and "Wonder": Consistently use words and phrases that evoke enchantment, imagination, and a sense of awe (e.g., "magical," "wonder," "enchanting," "dream," "adventure," "create").
• •Focus on the "Experience": Highlight the interactive and personal journey of creating the plush, not just the end product. Use active, engaging language that invites participation.
• •Speak with Warmth and Joy: Maintain a friendly, playful, and positive tone that resonates with both children and the adults bringing them. Use exclamation points judiciously to convey excitement.
• •Emphasize Personalization and Uniqueness: Continuously reinforce that each creation is special, unique, and a reflection of the creator's personality and love.
• •Tell Stories of Connection: Frame the plush toys as companions and friends. Use language that fosters an emotional bond, referencing the "heart," "soul," and "promise" aspects of the Univers Toutou experience.

Social Perception

Univers Toutou is perceived as a place that offers a unique and magical experience, particularly for children. It's seen as an interactive retail concept where customers are part of the creation of their toy. The brand is associated with creating personalized gifts and lasting memories. The "mise au monde" (bringing to the world) aspect, including adding a "soul," is a distinctive and memorable part of their perceived identity. It's viewed as a fun family activity or a special treat for kids.

Copy Examples

• •Headline: Bring Your Dream Friend to Life at Univers Toutou! ✨ Body: Step into a world of wonder where you become the creator! Choose your furry friend, fill them with love (and fluff!), and whisper your first secrets. Your magical adventure awaits! #UniversToutou #MagicMadeByYou
• •Headline: More Than a Toy, It's a Promise of Friendship. 💖 Body: At Univers Toutou, you don’t just make a plush toy; you welcome a new member to your family. Give them a heart, a voice, and a promise of endless adventures together. Create a bond that lasts a lifetime. #NewBestFriend #HeartfeltCreations
• •Headline: Unwrap the Magic: Personalized Plush, Unforgettable Moments! 🎁 Body: Looking for a gift that’s truly special? Design a unique plush companion at Univers Toutou! From their outfit to their special sound, every detail is chosen by you. Give the gift of a magical experience and a cuddly friend. #UniqueGift #UniversToutouExperience
• •Headline: Your Imagination is the Key to Our Magical Universe! 🔑🧸 Body: What does your perfect plush pal look like? At Univers Toutou, you decide! Pick from a galaxy of fuzzy friends and customize them from head to toe. It's your story, your creation, your magic! #CreateAndPlay #MagicalMoments
• •Headline: Hear That? It's the Sound of Pure Joy! (And Maybe Your New Talking Teddy!) 🎙️❤️ Body: Add a special giggle, a loving message, or even your own voice to your new plush creation at Univers Toutou. It's the perfect way to make your furry friend truly one-of-a-kind and full of personality! #TalkingTeddy #PersonalizedMagic