Brand Tone

Empowering & Inspiring, Supportive & Friendly, Professional & Quality-Focused, Accessible & User-Friendly

Brand Values

• •Creativity
• •Empowerment
• •Quality
• •Simplicity/Efficiency
• •Innovation
• •Community/Connection

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone, personality, core messaging, and specific language choices (words to use/avoid). Share this with anyone creating content.
• •Understand Your Audience: Tailor your tone to resonate with your target "fellow creatives" while staying true to your core values.
• •Prioritize Clarity and Simplicity: Ensure your message is easy to understand, reflecting the value of "simplifying workflows."
• •Be Authentic and Consistent: Let your brand's genuine passion for creativity and quality shine through in all communications, across all platforms.
• •Focus on Benefits and Empowerment: Frame your copy around how your products help users achieve their creative goals and make their processes easier, reinforcing the empowering nature of the brand.

Social Perception

Difficult to ascertain due to limited specific online chatter. The general market for digital creative assets like presets and planners shows active communities and varying opinions on quality and usefulness.

Copy Examples

• •Headline (General): Unlock Your Creative Potential. High-Quality Digital Tools for Inspired Results.
• •Product Ad (Lightroom Presets): Transform your photos instantly. Our professional Lightroom presets empower you to create stunning visuals with ease. Spend less time editing, more time creating.
• •Website Welcome (Digital Planners): Simplify your life, amplify your creativity. Discover digital planners designed to help you organize, inspire, and achieve your goals, beautifully.
• •Email Subject (Course Launch): Ready to Elevate Your Skills? Our New Course Is Here to Guide You!
• •Call to Action (Ebook): Download Your Free Ebook & Start Your Creative Journey Today. Empower yourself with expert tips and tricks.