Brand Tone

Educational & Informative, Passionate & Enthusiastic, Authentic & Transparent, Spiritual & Holistic, Accessible & Welcoming, Professional & Trustworthy

Brand Values

• •Authenticity & Quality
• •Expertise & Knowledge Sharing
• •Ethical Sourcing & Responsibility
• •Well-being & Connection
• •Passion
• •Accessibility

Best Practices

• •Speak from Expertise, Share with Passion: Always ground information in the geological and therapeutic knowledge the brand possesses, but deliver it with the genuine enthusiasm of the founders. Let the love for minerals shine through.
• •Prioritize Authenticity and Transparency: Be open about sourcing, the natural variations in stones, and the real benefits of lithotherapy. Avoid exaggerated claims. Share stories of your sourcing trips and artisan partners.
• •Educate and Empower: Frame copy not just to sell, but to inform and empower customers on their wellness journey. Explain the "why" and "how" behind the use of different minerals.
• •Use Inclusive and Uplifting Language: Create a welcoming space for everyone, from curious newcomers to experienced practitioners. Focus on positive outcomes like balance, peace, and connection.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used alongside the copy reflects the same values of natural beauty, authenticity, and serenity. The visual tone should complement the written tone.

Social Perception

Trusted Authority, High-Quality Provider, Ethically Conscious, Customer-Focused, Inspiring & Spiritual

Copy Examples

• •Headline (Website/Social Media): "Rediscover Your Inner Harmony. Authentic, Ethically Sourced Crystals Chosen by Experts for Your Well-being."
• •Product Description Snippet (e.g., Amethyst): "Embrace tranquility with our hand-picked Amethyst. Known for its calming energies and ability to soothe the mind, each piece is selected by our geologist, Raphaël, ensuring its natural beauty and potent vibrations. Journey towards serenity."
• •Instagram Post Caption: "Behind every crystal is a story, a journey from the Earth to your hands. We travel the world to meet the artisans who unearth these treasures, ensuring every Univers Minéral piece is not only beautiful but also ethically brought to you. ✨ What stone calls to you today? #EthicalMinerals #CrystalEnergy #MeetTheSource"
• •Email Newsletter Subject: "Unlock the Secrets of Lithotherapy: Join Our New Online Workshop!"
• •About Us Snippet: "Founded by Angélique, a designer with a passion for beauty, and Raphaël, a geologist dedicated to the Earth's treasures, Univers Minéral is more than a store – it's a mission. We believe in the power of minerals to reconnect you to your essence and are committed to bringing you the finest, ethically sourced stones with transparency and love."