Brand Tone

Scholarly and Professional

Brand Values

• •Scholarly Rigor
• •Enduring Knowledge
• •Niche Specialization
• •Author-Centric Approach
• •Bridging Tradition and Modernity

Best Practices

• •Maintain a Formal, Academic Voice: Always use precise, professional language. Avoid casual idioms, overly enthusiastic punctuation, and marketing jargon. The voice should reflect the authority and seriousness of the research you publish.
• •Focus on the Scholarship, Not Just the Product: Frame every book not as a "product" but as a "study," "work," "analysis," or "contribution to the field." The value is in the knowledge it contains.
• •Leverage Author and Institutional Credibility: Always mention the author's academic credentials and institutional affiliation. This reinforces the scholarly nature of the work and builds trust with the target audience.
• •Use Platform-Appropriate Formality: While the tone is always professional, Twitter allows for more concise messaging and the use of relevant academic hashtags (e.g., #twitterstorians, #archaeology) to reach niche communities. Emails and website copy can be more detailed and descriptive.
• •Emphasize Core Values in Communication: Regularly weave key phrases like "rigorous peer review," "enduring significance," and "leading research" into your copy. This consistently reinforces the brand's foundational principles.

Social Perception

University of Exeter Press is perceived by its target audience —academics, researchers, and university libraries—as a reputable and serious academic publisher. It is known for its strong, specialized lists, particularly in British and medieval history. For an author, being published by UEP is a mark of quality and a significant career achievement. While it may not have the same broad name recognition as larger university presses like Oxford or Cambridge, within its niche fields, it is considered a key player. There is no significant public-facing perception, as its audience is almost exclusively academic. The brand is seen as traditional, reliable, and integral to its specific scholarly communities.

Copy Examples

• •Announcing our latest publication, "The Forgotten Scribes of Mercia." This groundbreaking study by Dr. Alistair Finch uncovers the hidden world of 8th-century manuscript production. A vital new resource for medieval scholars. Discover more: [Link] #MedievalTwitter #AcademicPublishing
• •Exploring the Depths of History. From ancient civilizations to modern societies, University of Exeter Press is committed to publishing work of enduring significance. Browse our acclaimed list in History.
• •Dear Dr. [Name],\n\nUniversity of Exeter Press is currently seeking book proposals for our Exeter Studies in Film History series. We are interested in rigorous, original research that offers new perspectives on global cinema. If you are working on a manuscript that fits this vision, we invite you to learn more about our submission guidelines and peer-review process.\n\nSubmit your proposal: [Link]
• •We are proud to publish research from both leading scholars and emerging voices. At UEP, we combine rigorous peer review with dedicated author support to help bring important academic work to a global audience. #ScholarlyPublishing #PhDtoBook
• •Attending the International Medieval Congress? Visit the Liverpool University Press stand to browse new titles from University of Exeter Press and meet our Commissioning Editor. Enjoy a 30% conference discount on all our publications. #IMC2025