Brand Tone

spiritual, educational, and aspirational, calming and reassuring, uses esoteric and symbolic language, consistently positive and focused on benefits like prosperity, luck, and well-being

Brand Values

• •Spirituality & Well-being
• •Prosperity & Abundance
• •Protection & Security
• •Tradition & Symbolism
• •Guidance

Best Practices

• •Maintain the Spiritual & Aspirational Tone: Always use language that is uplifting, positive, and focused on benefits rather than just features. Words like "unlock," "amplify," "harmonize," "attract," and "protect" should be central to the brand's vocabulary.
• •Educate Before You Sell: Frame product descriptions and social media posts as lessons in Feng Shui. Explain the why behind each symbol (like Pixiu or the Bagua) before presenting the product. This builds authority and adds value beyond the physical item.
• •Use Storytelling and Testimonials: Share stories (even if hypothetical) of transformation. "Imagine feeling a sense of calm wash over you..." or "Customers tell us they feel more confident...". If possible, leverage genuine positive reviews to build social proof and counter negative perceptions.
• •Address Skepticism with Transparency (Aspirational Goal): To improve social perception, the brand should incorporate more transparent language. This could include being clearer about materials ("...a beautiful resin-cast Pixiu...") and managing expectations on shipping. While this may seem counterintuitive to the current model, it would build long-term trust.
• •Create a Consistent Multi-Channel Narrative: Ensure the story is the same everywhere. The symbolism explained on the blog should match the product descriptions on the website and the short-form content on TikTok and Instagram. This creates a cohesive and immersive brand world for the customer to step into.

Social Perception

Polarized: seen as a legitimate and appealing source by target audience (drawn by aspirational messaging and perceived benefits); viewed with skepticism by others due to disconnect between claims and product quality, perceived as a dropshipping business lacking transparency on origins and materials.

Copy Examples

• •Unlock the flow of abundance. Our Pixiu bracelet is more than an accessory; it's your daily ritual for attracting wealth and prosperity. Crafted to channel positive energy, it serves as a constant reminder of your financial goals. Are you ready to welcome success? #FengShui #Prosperity #WealthMindset
• •Guard your sanctuary. Place our traditional Bagua mirror at your entrance to repel negative energy and create a shield of positive Qi around your home. Let your space be a haven of peace and security, where only harmony resides. Protect your family's well-being today.
• •Subject: A new energy is coming your way, [Customer Name] We noticed you've started your journey with us. Now, it's time to amplify your intentions. Discover our new collection of hand-selected crystals, each with a unique vibration to enhance your spiritual practice. Whether you seek clarity, love, or calm, your next powerful tool awaits.
• •(Video shows a person unboxing a Feng Shui tree and placing it in a well-lit corner of their home) Text on screen: "Transform your home's energy in 3 simple steps. 1. Unbox your Citrine Money Tree. 2. Set your intention for abundance. 3. Place it in your wealth corner. Watch the positive vibes grow. ✨ #FengShuiHome #EnergyShift #SpiritualDecor"
• •Are you feeling stuck or drained? Your environment might be holding you back. In the ancient art of Feng Shui, a cluttered space leads to a cluttered mind and blocked energy. In this guide, we'll walk you through five simple yet powerful Feng Shui principles to cleanse your home and invite a wave of fresh, positive energy into every aspect of your life.