Brand Tone

Practical and Solution-Oriented, Encouraging and Passionate, Trustworthy and Reassuring, Direct and Informative

Brand Values

• •Passion for Cooking
• •Quality and Innovation
• •Customer Satisfaction
• •Simplicity and Efficiency
• •Security

Best Practices

• •Focus on Benefits, Not Just Features: Connect product features to how they improve the customer's cooking experience.
• •Use 'You-Focused' Language: Address the customer directly to make the copy more personal and engaging.
• •Maintain a Helpful and Reassuring Voice: Use clear, simple language and anticipate customer concerns to build trust.
• •Infuse Passion for Cooking: Share the joy and artistry of cooking with evocative language.
• •Ensure Consistency Across All Touchpoints: All written communication should reflect the same core values.

Social Perception

A provider of practical and innovative kitchen tools with a focus on customer service and security.

Copy Examples

• •Headline: Stop Dreaming About a Simpler Kitchen. Live It with Univers Culinaire. Body: Tired of kitchen chaos? Discover our innovative utensils designed to bring joy and efficiency back to your cooking. Cook smarter, not harder.
• •Headline: Your Culinary Ally for Delicious, Effortless Meals. Body: At Univers Culinaire, we believe everyone deserves to feel like a chef in their own kitchen. Our tools are selected for quality and practicality, making every meal a success.
• •Headline: Passion in Every Utensil. Perfection in Every Dish. Body: We're passionate about cooking, just like you. That’s why we offer tools that aren’t just functional, but also inspire creativity and shared moments around the table. Explore our collection and feel the difference.
• •Headline: Cook with Confidence: Quality Tools, Secure Shopping, Dedicated Support. Body: Upgrade your kitchen with peace of mind. Univers Culinaire offers rigorously selected products, 100% secure payment, and French-speaking customer service ready to assist you. Your satisfaction is our recipe for success.
• •Headline: Unlock the Art of Easy Cooking. Body: From quick meal prep to gourmet creations, our accessories are here to simplify every step. Rediscover the pleasure of cooking with Univers Culinaire – where elegance meets function.