Brand Tone

Passionate, Niche, and Appreciative. It speaks directly to fellow book lovers, aiming to build a community around a common interest rather than just executing a transaction.

Brand Values

• •Passion for Literature
• •Community
• •Creativity and Design
• •Quality and Customer Service

Best Practices

• •Always Speak from a "Fellow Reader" Perspective: Write as if you are sharing a discovery with a friend who loves books just as much as you do. Use inclusive language like "we," "us," and "fellow book lovers."
• •Focus on the Experience, Not Just the Product: Instead of saying "High-quality mug," say "The perfect mug for your morning read." Connect the product to the emotional experience of reading and the identity of being a reader.
• •Use Literary References and Language: Incorporate words like "story," "chapter," "prologue," and "classic" into your copy. This reinforces the brand's niche and resonates with the target audience.
• •Tell Your Brand's Origin Story: Consistently reference the "why" behind the brand – that it was founded from a passion for books. This builds authenticity and distinguishes you from generic gift shops.
• •Maintain a Consistent Voice Across All Platforms: Whether writing for the website, Etsy, social media, or email, the tone should always be passionate, appreciative, and centered on the shared love of literature. This creates a cohesive and trustworthy brand identity.

Social Perception

Within its niche of book lovers, Universal Zone is perceived positively as a provider of unique and cherished gifts, with a strong indicator of reliability and customer satisfaction through its 'Star Seller' status on Etsy. Outside of this niche, the brand has virtually no perception due to a defunct general store and its generic name causing confusion with other entities.

Copy Examples

• •Wrap yourself in your favorite story. Our new collection brings the magic of the classics from the page to your wardrobe. Lovingly designed for the reader who lives a thousand lives. Which story will you wear today?
• •Coffee and a classic novel: the perfect blend. ☕ Our literary mugs are made for those quiet moments when it's just you and the story. Explore our collection and find the perfect companion for your next chapter. #BookLover #LiteraryGifts #UniversalZone
• •Don't just read the classics. Live them. From morning coffee in a 'Pride and Prejudice' mug to a cozy evening with a 'Wizard of Oz' pillow, we turn your bookshelf into your lifestyle. Welcome, fellow bookworm.
• •Escape the ordinary. We founded Universal Zone to share our passion for reading with you, bringing your favorite books into your home. For a limited time, enjoy 15% off our entire collection of literary treasures. It's our way of saying thank you for being part of the story.
• •Protect your tables from tea stains with a touch of Regency-era elegance. Each coaster in this set features a beautiful design from the complete novels of Jane Austen. Perfect for book clubs or for adding a bit of literary charm to your living room. A thoughtful gift for the Austen fan in your life.