Tono de Marca

Honest, Authentic, Understated, Considered, Passionate, Humorous, Approachable, Down-to-earth, Purposeful, and Functional.

Valores de Marca

• •Good Design and Fit
• •Quality Craftsmanship
• •Honesty and Integrity
• •Heritage and Contemporaneity
• •Ethical and Responsible Production
• •Collaboration and Community
• •Timelessness over Trends
• •Simplicity

Mejores Prácticas

• •Embrace Honesty and Transparency: Speak directly and truthfully about your products and processes. Avoid hype or overly aspirational language that doesn't align with the brand's down-to-earth nature. Let the quality and design speak for themselves.
• •Highlight Craftsmanship and Durability Subtly: Instead of just saying 'high quality,' explain why it's high quality – mention the considered design, the trusted factories, or the inspiration from functional workwear. Focus on longevity and the idea of 'buying better, buying less.'
• •Maintain an Understated Confidence: The tone should be knowledgeable and passionate about the clothing, but never arrogant or exclusive. It's about well-made, functional clothing for everyone.
• •Infuse a Touch of Warmth and Personality: Reflect the brand's 'passion and sense of humour' where appropriate. This could be through slightly more informal language in blog posts or social media, or by sharing the stories behind the designs or collaborations.
• •Connect to Heritage with a Modern Voice: Reference the workwear and cultural inspirations, but always frame them within a contemporary context. The clothing is for today, informed by the past.

Percepción Social

High Quality, Durable, Stylish, Wearable, Ethical, Trustworthy, Authentic, Unpretentious, Good Customer Service, Niche but Respected, and collaborations are generally well-received.

Ejemplos de Copy

• •Headline: Built for Life. Crafted with Soul. Body: Universal Works isn't just about clothes, it's about companions for your everyday. Real, honest pieces designed with a nod to heritage and an eye on today. Quality that lasts, style that endures.
• •Headline: Never Overdressed. Always Considered. Body: Find your rhythm in clothing that’s as thoughtful as you are. Inspired by workwear, refined for modern life. Universal Works: for a wardrobe that works.
• •Headline: More Than Just Threads: It's a Philosophy. Body: We believe in good design, honest production, and the power of a well-loved garment. Universal Works – clothing with integrity, made for you.
• •Headline: From Our Kitchen Table to Your Wardrobe. Body: Born from a passion for heritage and contemporary style, Universal Works offers menswear that’s built with purpose and a touch of humor. Small-scale production, big on character.
• •Headline: Wear It In, Not Out. Body: Our pieces are crafted to get better with age, telling your story along the way. Discover durable, timeless style with Universal Works – your everyday, elevated.