Brand Tone

Passionate, Fan-Centric, and Energetic.

Brand Values

• •Quality and Authenticity
• •Passion for Football
• •Customer-Centricity
• •Accessibility

Best Practices

• •Speak the Language of the Fans: Continue using football-specific terminology and inside knowledge (e.g., "El Clásico," "derby day," "the treble"). This builds authenticity and community.
• •Lead with Visuals, Support with Copy: Your video and photo content is excellent. Ensure the copy always enhances the visual, pointing out specific details shown in the reel or picture (e.g., "Check out the texture on that crest!").
• •Use Testimonials and User-Generated Content: Encourage customers to post pictures wearing the jerseys and feature them in your stories. Use their positive comments as testimonials in your posts to build social proof.
• •Maintain a Consistent Voice Across All Channels: The energetic and passionate tone should be consistent, whether in a TikTok caption, an email newsletter, or a WhatsApp customer service message.
• •Be Clear and Direct with Calls-to-Action (CTAs): Always guide the customer on what to do next. Use clear and concise CTAs like "Shop Now," "Customize Yours," "Explore the Collection," or "Order via WhatsApp."

Social Perception

The public perceives Universal Sports as a premier, reliable, and high-quality provider of football jerseys in Lebanon. They are seen as a go-to source for the latest kits that are both affordable and of excellent quality. The brand has built a strong reputation for trustworthiness, efficient service, and for understanding the needs and desires of dedicated football fans.

Copy Examples

• •The wait is over. The 2024/25 Real Madrid Home Kit has landed. Built for champions, designed for the fans. Feel the fabric of victory. Order yours now and wear your colors with pride. #HalaMadrid #RealMadrid #NewKit
• •It's all in the details. Our Player Version jerseys feature advanced heat-sealed badges, ultra-breathable fabric, and a slim, athletic fit—just like the pros wear on the pitch. Don't just wear the shirt, experience it.
• •That iconic retro kit you've been searching for? It's here, but not for long. Limited stock available on all Classic Football Shirts. Grab a piece of history before it's gone forever!
• •Make it yours. Add your hero's name and number or create your own legacy. Full Champions League and domestic league patch sets now available. Customize your kit today and stand out in the stands.
• •More than just a jersey. It's your identity, your passion, your connection to millions of fans around the world. Pull on the new FC Barcelona kit and feel closer to the game you love. #ForçaBarça #FanPassion