Brand Tone

Enthusiastic, Passionate, Informative, Knowledgeable, Professional, Reliable, Community-Oriented, Accessible

Brand Values

• •Quality Products
• •Customer Service
• •Passion for Music
• •Accessibility to Musical Instruments
• •Community

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the audience is musicians, producers, and audio enthusiasts. Use terminology they recognize but remain accessible to those newer to the field. Keep the language passionate and inspiring.
• •Highlight Passion and Expertise: Every piece of copy should convey a genuine love for music and deep knowledge of the products. Share tips, insights, or how different gear can help musicians achieve their creative goals.
• •Be Informative and Helpful, Not Just Salesy: While the goal is to sell, the primary approach should be to inform and assist. Provide clear product descriptions, highlight key features, and explain benefits. Offer solutions to musicians' needs.
• •Foster Community and Interaction: Encourage user-generated content, ask questions, and respond to comments and messages promptly and with personality. Make customers feel like part of a larger musical family.
• •Maintain Visual and Textual Consistency: Ensure the tone in text aligns with the visual style on social media and the website. If the visuals are exciting and modern, the copy should reflect that energy. If the store emphasizes heritage and classic gear, the tone can be more reverent yet still enthusiastic.

Social Perception

Perceived as a comprehensive source for musical instruments and audio gear, particularly in Spain. Aims to be engaging on social media, particularly with product showcases. There's a high potential for brand confusion with Universal Music Group.

Copy Examples

• •Headline: Fuel Your Passion. Find Your Sound. Body: From screaming guitars to subtle synths, Universal Music Online is your home for the gear that brings your music to life. Explore thousands of instruments and pro audio equipment today! #UniversalMusicOnline #MusicGear #NewGearDay
• •Headline: Studio Upgrade? We've Got You Covered. Body: Dreaming of that perfect vocal take or a mix that shakes the room? Discover top-tier studio microphones, interfaces, and monitors at Universal Music Online. Expert advice and fast shipping! Visit universalmusiconline.es!
• •Headline: Fresh Arrivals! 🔥 Be the First to Play the Latest Gear. Body: New keyboards, guitars, and DJ controllers just landed at Universal Music Online! Check out the latest innovations from your favorite brands and get inspired. Link in bio! #NewMusicGear #MusicianLife
• •Headline: Your Music Journey Starts Here. Body: Whether you're a beginner picking up your first guitar or a seasoned pro expanding your collection, Universal Music Online offers the instruments, accessories, and support you need. What are you playing today? Share your setup with #UMOnlineSound!
• •Headline: Madrid's Heart of Music! 🎶 Body: Come visit our store at Calle Málaga 8, Madrid! Try out your dream gear, get personalized advice from our passionate team, and connect with fellow musicians. Can't make it in person? Our online store is open 24/7 at universalmusiconline.es.