Brand Tone

Passionate, Community-Oriented, and Empowering

Brand Values

• •Unity
• •Community Service
• •Diversity and Inclusion
• •Advocacy
• •Quality & Affordability
• •Collaboration
• •Giving Back

Best Practices

• •Always tie product messaging back to the brand's core mission of unity, diversity, and community impact.
• •Leverage the founder's nursing background to build authenticity and connect with healthcare professionals on a personal level.
• •Use inclusive language that fosters a sense of community among customers and the brand.
• •Describe product features (softness, stretch, pockets) not just factually, but with an understanding of how they benefit the demanding lives of healthcare workers.
• •Regularly share stories of community involvement, partnerships, and the impact of donations to make the brand's values tangible.

Social Perception

Unity Scrubs LLC is perceived as a socially conscious brand deeply rooted in the healthcare community. The founder's background as a nurse lends credibility and authenticity. The partnership with Small Sums further enhances its image as a brand that cares and gives back. Customers are likely to perceive the brand as one that understands their needs for comfortable, functional, and stylish workwear, while also valuing its commitment to broader social issues like diversity and health equity.

Copy Examples

• •Unity Scrubs: More Than a Uniform. It's a Movement. Wear the change you want to see in healthcare. Comfortable, stylish, and committed to diversity.
• •Designed by a Nurse, For Nurses. Experience the difference of scrubs crafted with a deep understanding of your needs. Quality, comfort, and a mission to unite.
• •Look Good, Feel Good, Do Good. Our ridiculously soft scrubs empower you through every shift, while your purchase helps us support healthcare heroes and underserved communities.
• •Celebrating Every Healthcare Hero. Unity Scrubs champions diversity and inclusion, offering a perfect fit for every shape, size, and background. Because healthcare isn't one-size-fits-all.
• •Beyond the Stitch: A Commitment to Community. With every Unity Scrub, you’re joining a mission to tackle health inequities and support those who dedicate their lives to care.