Brand Tone

Aspirational, Stylish, Creative, Expressive, Modern, Youthful, Friendly, and Approachable

Brand Values

• •Individuality & Self-Expression
• •Art & Creativity
• •Style & Fashion
• •Quality (Implied)
• •Connection & Community (Emerging)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., witty, sophisticated, playful, inspiring), and list "words we use" and "words we avoid." This ensures everyone creating content understands the desired voice.
• •Prioritize "You" over "We": Focus copy on the customer, their aspirations, their desire for self-expression, and how the product benefits *them* or helps *them* express themselves. (e.g., "Make *it You*" instead of "We make great designs").
• •Embrace Visual Storytelling: Ensure copy complements the visual-heavy nature of the products. Use descriptive language that evokes the style, art, and feeling of the designs. Let the visuals and text work together.
• •Adapt Tone to Platform, but Maintain Core Voice: While the core voice (creative, stylish, expressive) should remain, the tone can be slightly adjusted. For example, Instagram might be more polished and aspirational, while TikTok could be more playful and trend-driven. The underlying values and personality should remain consistent.
• •Engage and Reflect User Language (Authentically): Monitor how your audience talks about self-expression, art, and style. Incorporate relevant language naturally into your copy, especially in social media interactions and user-generated content campaigns. This fosters a sense of community and relatability.

Social Perception

Customers likely perceive The Misaga as a brand for those who want to personalize their tech accessories with unique, artistic, and stylish designs. The appeal is likely strongest among individuals who see their phone and accessories as an extension of their personal brand and style.

Copy Examples

• •Headline: Your Style. Your Statement. Your Misaga. Body: Don't just own a phone, accessorize your life. With Misaga, your tech becomes an extension of your unique taste. Explore designs that speak to you, or create your own masterpiece. #MakeItYou #ArtInYourPocket
• •Headline: Ordinary is Over. Body: Why blend in when your phone case can stand out? Misaga brings you artist-designed and customizable tech gear that’s as original as you are. Level up your look.
• •Headline: From Pocket to Gallery. Body: We believe your most-used accessory should be your most-loved. Misaga transforms everyday tech into a canvas for creativity. What will your case say about you? #MisagaDesigns #TechStyle
• •Headline: Wear Your Art Out. Body: Your phone goes everywhere you do. Make sure it’s dressed for the occasion. Discover unique, artist-driven designs and personalized options at The Misaga. Express yourself, effortlessly.
• •Headline: Beyond Protection. It's Personalization. Body: Sure, our cases keep your tech safe. But Misaga is about more than that. It’s about showcasing your personality, one design at a time. Find your perfect match or create it from scratch.