Brand Tone

Inspirational, Bold, Values-Driven, Unifying, Direct & Sincere

Brand Values

• •Faith (Christianity)
• •Freedom
• •Family
• •Unity
• •Integrity & Purpose
• •True Greatness
• •Positive Change

Best Practices

• •Anchor in Core Values: Every piece of copy should directly or indirectly reflect the core values of Faith, Family, Freedom, Unity, Integrity, and True Greatness. Before writing, ask: "How does this message connect to what UNITUS stands for?"
• •Maintain an Inspirational and Empowering Voice: Use language that uplifts, encourages, and motivates the audience to live out their beliefs confidently. Focus on positive affirmations and strength.
• •Be Bold but (Strategically) Inclusive: While the brand is unapologetically faith-based, use language that welcomes those who share similar values, focusing on the positive aspects of unity and purpose. The "unite us" theme should be reflected.
• •Consistent Terminology and Messaging: Regularly use key phrases like "True Greatness," "Faith Forward," "Wear Your Values," and "Redefining Greatness" across all platforms to build recognition and reinforce brand identity.
• •Authenticity through Storytelling: Continue to share Jonathan Isaac's journey and the "why" behind UNITUS. Customer testimonials and stories of how the brand inspires others can also add authenticity and reinforce the tone.

Social Perception

UNITUS is viewed by supporters as a much-needed alternative in the apparel market, allowing them to purchase products that align with their Christian and conservative values. Critics may perceive the brand as divisive or question its motivations. General consumers might see it as a faith-based apparel line with a focus on quality and community.

Copy Examples

• •Headline: Wear Your Conviction. Body: UNITUS isn't just apparel. It's a statement. Crafted for those who stand firm in their faith and live with unapologetic purpose. Shop the collection and redefine greatness. #WeAreUNITUS #FaithForward
• •Headline: True Greatness is Worn Within. And Without. Body: Discover apparel that matches your values. UNITUS empowers you to express your faith, celebrate family, and champion freedom. Quality gear for a life lived with integrity. Join the movement.
• •Headline: Style That Speaks Volumes. Values That Echo Eternity. Body: Why choose between what you wear and what you believe? UNITUS offers premium, faith-inspired apparel so you can confidently reflect your core principles every day.
• •Headline: More Than Conquerors. More Than Clothes. Body: Inspired by Romans 8:37, our latest collection is for those who face challenges with faith. UNITUS is about living boldly, united in strength and purpose. Gear up for your journey.
• •Headline: For Faith. For Family. For Freedom. For You. Body: UNITUS is building a community around shared values. High-quality apparel designed for comfort, performance, and a clear message. Stand with us.