Brand Tone

Artistic, Creative, Personal, Inspiring, Quality-Conscious, Eco-Friendly, Ethical, Friendly, Approachable

Brand Values

• •Art & Creativity: To bring art and inspiration into everyday life. Designs are original and hand-drawn by the founder.
• •Quality & Craftsmanship: Use of premium, soft, eco-friendly materials and hand-printing techniques.
• •Individuality & Self-Expression: T-shirts act as "wearable reminders of what's valuable" and encourage expressing unique passions.
• •Sustainability & Eco-consciousness: Focus on eco-friendly materials like bamboo and organic cotton, water-based inks, and a general eco-friendly ethic.
• •Community & Connection: Supporting local artists and fostering a connection with customers. The name "UNI-T" itself sounds like "unity," reflecting a core philosophy.
• •Inspiration & Meaning: Products carry inspiring messages and aim to add meaning to everyday life.

Best Practices

• •Embrace the Artist's Voice: Let Eujin's passion for art, nature, and inspiration shine through. Use storytelling to connect the designs back to her creative process and the brand's journey.
• •Highlight "Hand-Crafted" and "Artisan": Emphasize the human touch and artistic skill involved in creating the products, differentiating from mass-produced items.
• •Weave in Values Naturally: Instead of just listing values like "eco-friendly" or "quality," show them. For example, "Feel the difference of our earth-kind bamboo fabric" or "Each design is thoughtfully printed by hand to ensure lasting vibrancy."
• •Use Inspirational and Evocative Language: Words like "inspire," "create," "dream," "unique," "soulful," "hand-drawn," "vibrant" align with the brand's core message.
• •Maintain a Warm and Personal Connection: Address the audience directly and foster a sense of community, reflecting the brand's friendly customer interactions and its name, UNI-T (unity).

Social Perception

Highly Positive, Artist-Driven Appeal, Trusted Small Business, Valued for Uniqueness, Eco-Credentials Recognized

Copy Examples

• •Homepage Banner: Wear Your Art. Live Your Story. Discover unique, artist-drawn designs on eco-soft tees and inspire your everyday.
• •Product Description (T-shirt): More than just a t-shirt, it's a canvas of creativity. Crafted from a luxurious blend of bamboo and organic cotton, this hand-printed tee features Eujin's [Design Name] artwork, a reminder to [Inspiring Message]. Feel the softness, embrace the message, and share your unique light.
• •Social Media Post (Instagram - with image of artist working): From a sketch to your new favorite tee. ✨ Each UNI-T design is born from artist Eujin Kim Neilan's passion and hand-printed with love and eco-friendly inks. It's wearable art that feels as good as it looks. #WearableArt #EcoFashion #ArtistMade #ShopUniT #BehindTheDesign
• •Email Subject Line: ✨ Art, Tea, and a Little Inspiration Inside...
• •About Us Snippet: At UNI-T, we believe art belongs everywhere. Founded by artist Eujin Kim Neilan, we pour creativity and intention into every hand-drawn design and carefully selected organic tea. Our mission? To bring a touch of inspiration and sustainable quality to your daily life.