Brand Tone

Professional & Expert, Aspirational & Confident, Approachable & Inclusive, Clean & Conscious, Community-Oriented

Brand Values

• •Quality & Performance
• •Education & Empowerment
• •Integrity & Transparency
• •Cruelty-Free & Ethical Practices
• •Inclusivity
• •Community & Unity
• •Innovation

Best Practices

• •Lead with Expertise, Speak with Approachability: While highlighting the professional-grade quality and stylist origins, ensure the language remains easy to understand and relatable for the everyday consumer. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize "Effortless Results": Consistently use words and phrases that convey ease of use, simplicity, and the ability to achieve desired styles without complicated routines (e.g., "effortless styling," "easy-to-use," "simplifies your routine").
• •Reinforce Clean & Conscious Values: Regularly and naturally incorporate mentions of "PETA-certified," "cruelty-free," "paraben-free," "sulfate-free" (where applicable), and "no harsh chemicals." This shouldn't feel like an afterthought but an integral part of the product's value.
• •Maintain an Aspirational yet Inclusive Voice: Use empowering language that inspires confidence while ensuring messaging is welcoming to all hair types, textures, and concerns. Phrases like "for all hair types," "hair you want with the hair you have" are key.
• •Foster Community and Connection: Use inclusive language ("UNITE family," "our community"), encourage interaction (ask questions in social posts), and share user-generated content to build a sense of belonging and shared passion for great hair.

Social Perception

Trusted by Professionals, High-Quality & Effective, Premium Brand, Ethically Conscious, Go-To for Specific Needs, Aspirational yet Attainable

Copy Examples

• •Headline: Unlock Your Hair's Potential. Effortlessly. Body: Tired of compromising between clean ingredients and real results? At UNITE, we believe you deserve both. Founded by a stylist, for a world of diverse hair, our award-winning formulas deliver the stunning, healthy hair you've always wanted, with the hair you have. No harsh chemicals, just pure performance. Discover your best hair day, every day. Call to Action: Explore the Collection
• •Headline: Salon-Grade. Stylist-Approved. Seriously Good Hair. Body: Step into the UNITE family, where professional expertise meets your daily routine. Our PETA-certified, high-performance hair care is designed to be effective and easy to use, whether you're behind the chair or in front of your mirror. Get ready for transformative results and hair that feels as good as it looks. Call to Action: Find Your Perfect Match
• •Headline: More Than Just Haircare. It's a Confidence Boost. Body: We know that great hair empowers. That's why every UNITE product, from our iconic 7SECONDS Detangler to our targeted treatment systems, is crafted to help you achieve effortless styling and red-carpet-worthy results. Cruelty-free, clean, and created for all hair types. Because everyone deserves to feel confident in their hair. Call to Action: Shop Bestsellers
• •Social Media Post (Image: Sleek, healthy hair): Text: That UNITE glow. ✨ Our secret? Performance-driven formulas packed with good-for-you ingredients. No compromises, just your best hair, effortlessly. What's your go-to UNITE product for that healthy shine? #UNITEhair #HealthyHair #CrueltyFreeBeauty #GoodHairDay Call to Action: Tap to shop your faves!
• •Headline: The UNITE Promise: Clean. Performance. Unity. Body: Born from a passion to unite hairdressers and elevate the industry, UNITE delivers on its promise: to provide top-performing, easy-to-use hair care for every hair type. Our PETA-certified, American-made line is free of harsh chemicals because we believe your community shouldn't have to choose between clean formulas and performance. Join us in celebrating beautiful, healthy hair for all. Call to Action: Learn Our Story