Brand Tone

Aspirational & Evocative, Respectful & Authentic, Passionate & Rider-Focused, Refined & Minimalist, Inclusive & Community-Oriented

Brand Values

• •Connection with Nature
• •Enhancing the Snowboard Experience
• •Quality & Performance
• •Homage to Snowboarding's History & Future
• •Simplicity & Purposeful Design
• •Community & Universal Sensations
• •Progression & Exploration
• •Sustainability

Best Practices

• •Emphasize Experience & Sensation: Focus on how the product *feels* and the experiences it enables, rather than just technical specs. Use evocative language that taps into the emotions of snowboarding.
• •Honor the Heritage, Embrace the Future: Consistently weave in the inspiration from snowboarding's past (especially 90s freeride) while highlighting current innovation and forward-thinking design.
• •Speak from a Place of Authenticity: Write as passionate snowboarders talking to fellow riders. Avoid overly corporate or generic marketing language. Keep it genuine and connected to the core culture.
• •Maintain a Refined, Purposeful Voice: Reflect the minimalist and considered design of the boards in the copy. Every word should have a purpose, avoiding hype or unnecessary jargon. "Simple for a reason" can be a guiding principle.
• •Connect to Nature and Community: Regularly reinforce the values of connecting with the mountains and the shared, universal experiences that bind snowboarders together. Foster a sense of belonging and shared passion.

Social Perception

Respected & Authentic, Innovative & High-Quality, For the Discerning Rider, Boutique/Craft Feel, Positive Future Outlook

Copy Examples

• •Headline: Rediscover the Soul of the Turn. Body: Inspired by the golden era of freeride, our shapes are crafted to connect you deeper with the mountain. It's not just about the descent; it's about the flow, the expression, and the pure joy of gravity. Experience snowboarding, unfiltered.
• •Headline: Engineered for Exploration. Built for Connection. Body: Each United Shapes board is a key to unlock new lines and new perspectives. We blend timeless design with modern innovation, so you can push your boundaries and strengthen your bond with nature's playground.
• •Headline: More Than a Board. It's a United Shape. Body: We believe snowboarding transforms us. It sharpens our senses and unites us with the wild. Our mission is to craft the perfect tool for that journey—premium, purposeful, and built to elevate every moment on snow.
• •Headline: Simple For a Reason. Radical by Design. Body: We strip away the noise to focus on what truly matters: the ride. Our minimalist aesthetic and purposeful engineering draw from snowboarding's authentic past to shape its exciting future. Feel the difference a United Shape makes.
• •Headline: The Mountain Calls. Answer With Soul. Body: From silent powder fields to the crisp carve on a groomer, our boards are your partners in expression. Join a community that values the universal sensations of snowboarding and the enduring spirit of adventure.