Brand Tone

Sophisticated & Artistic, Innovative & Forward-Thinking, Confident & Bold, Minimalist, Intriguing

Brand Values

• •Innovation
• •Architectural Design
• •Artistic Expression
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Conceptual Integrity
• •Collaboration

Best Practices

• •Embrace Architectural & Design Language: Use terms like 'structure,' 'form,' 'geometry,' 'silhouette,' 'conceptual,' 'juxtaposition,' 'materiality.' This reinforces the brand's core identity.
• •Focus on the 'Why' not just the 'What': Briefly allude to the inspiration or concept behind a design, rather than just listing its features. This adds depth and aligns with the intellectual appeal.
• •Let Visuals Lead, Copy Support: Given the highly visual nature of the product, copy should be concise, impactful, and complementary to the imagery. Avoid overly descriptive text when a picture tells the story.
• •Maintain an Elevated Vocabulary: Avoid slang, overly casual phrasing, or clichés. The language should mirror the sophistication of the designs.
• •Inspire Confidence and Individuality: Write copy that empowers the customer, suggesting that wearing United Nude is a deliberate choice for self-expression and a mark of discerning taste.

Social Perception

Avant-Garde and Fashion-Forward, High-Quality and Luxurious, Statement-Making, For the Design-Conscious, Intellectual Fashion, Distinctive

Copy Examples

• •The Void: Where Absence Shapes Presence. Discover a new geometry of style.
• •United Nude: At the intersection of architecture and fashion, we sculpt footwear for the future. Each pair, a dialogue between concept and form.
• •Möbius. The original icon. A continuous line of innovation, endlessly redefining footwear.
• •Construct Your Reality: The New Collection Has Arrived.
• •Step into the extraordinary. Own the design.