Brand Tone

Professional and Authoritative, Quality-Oriented, Resourceful/Helpful, Modern and Forward-Thinking, Accessible (to their target audience)

Brand Values

• •Quality: Committed to sourcing the finest quality leather. This is a primary message.
• •Sustainability & Ethical Sourcing: Emphasis on leather as a food by-product, upcycling, recyclability, and working with tanneries for ethical development.
• •Selection & Variety: Offering a large selection of cowhide, lambskin, shearling, and specialty leather hides in a wide array of colors and textures.
• •Craftsmanship & Heritage: Referencing a 40-year history and the art of leather.
• •Innovation: Introducing new types of leather and solutions (e.g., reversible leather).
• •Customer Focus (for designers/businesses): Providing materials that enable creativity and meet the needs of various industries.
• •Integrity: The About Us on the affiliated Etsy store UnitedLeatherNYC mentions being involved in every aspect of their products, from design to the customer's hands, and not being a drop-shipping site. This value likely extends to the parent supplier in terms of transparency about their leather.

Best Practices

• •Prioritize Clarity and Specificity: Use precise terminology for leather types, tanning processes, and origins. Avoid vague descriptions. Clearly state the benefits and ideal applications for each product.
• •Emphasize Quality and Craftsmanship: Consistently use language that reflects the premium nature of the products. Words like finest, premium, artisan, hand-selected, and heritage can reinforce this.
• •Highlight Sustainability and Ethical Sourcing: Integrate messaging about sustainable practices, the by-product nature of leather, and ethical tannery partnerships across all relevant communications. This addresses a key value and a growing consumer concern.
• •Maintain a Professional and Knowledgeable Voice: Ensure all copy is well-written, grammatically correct, and demonstrates expertise in the leather industry. Position the brand as a trusted advisor and resource.
• •Be Visually Congruent: Ensure the tone of the copy is matched by high-quality, professional photography and videography that accurately represents the texture, color, and quality of the leathers. The Instagram feed does this well.

Social Perception

As a Supplier: Likely perceived by its B2B customers (designers, manufacturers) as a reliable source for diverse and quality leather hides. The long history and showrooms add to this perception of establishment. Quality and Premium: The emphasis on Italian leather, specific grains, and the overall presentation points to a perception of higher-end materials. Knowledgeable: The detailed descriptions and classification of leathers would lead customers to see them as experts in the field. Eco-Conscious (Increasingly): Their stated commitment to sustainability is likely aimed at aligning with growing consumer and industry demand for more responsible sourcing, potentially improving their perception among environmentally aware clients. For the finished goods (via UnitedLeatherNYC on Etsy): Customers perceive the products as high quality, well-made, and appreciate the customer service and shipping. This positive perception could indirectly benefit the supplier's reputation if the connection is clear. General consumer perception of leather is that it is natural, durable, and high-quality. United Leather's messaging aligns with and reinforces these perceptions.

Copy Examples

• •Headline for New Collection: Introducing 'Terra Firma': Sustainably Sourced Italian Cowhides. Uncompromising Quality, Naturally Enduring. Explore the Collection.
• •Instagram Post Caption: Feel the difference. Our new Nappa Lambskin drapes beautifully, offering unparalleled softness for luxury apparel and accessories. Swipe to see the rich color palette. #UnitedLeather #NappaLambskin #LuxuryLeather #DesignerMaterials #LeatherSupplier
• •Website Product Description Snippet (for a specific hide): Artisanally tanned in Italy, this full-grain 'Vintage Oak' cowhide boasts a subtle pull-up effect, revealing lighter tones when worked. Ideal for heritage bags and robust upholstery, its durability is matched only by its timeless character. Average hide size: 45-55 sq ft.
• •Email Subject Line to Designers: Your Next Masterpiece Starts with United Leather: New Shearling Arrivals + Overstock Savings.
• •About Us Snippet: For 40 years, United Leather has empowered creators with the world's finest leathers. We meticulously source and curate a diverse collection, championing sustainable practices and offering unparalleled expertise to bring your vision to life.