Brand Tone

Knowledgeable & Authoritative, Quality-focused & Premium, Passionate & Inspiring, Professional yet Approachable, Modern & Creative

Brand Values

• •Quality
• •Heritage & Experience
• •Innovation
• •Customer Focus (especially for creators)
• •Passion
• •Global Reach & Expansion
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage & Expertise: Consistently weave in the 40 years of experience and deep knowledge of leather to build trust and authority.
• •Use Premium & Evocative Language: Employ adjectives that convey quality, luxury, and sensory appeal (e.g., "finest," "supple," "robust," "timeless," "innovative") when describing products and the brand.
• •Speak to the Creator/Designer: Address the target audience (designers, craftspeople, businesses) directly, acknowledging their needs and aspirations. Use an inspiring and empowering tone.
• •Maintain a Professional Polish: Ensure all copy is well-written, grammatically correct, and free of jargon that the target audience wouldn't understand. The tone should be professional yet accessible.
• •Showcase Passion & Innovation: Let the genuine enthusiasm for leather and the company's forward-thinking approach (e.g., new global offices, embracing new ideas) shine through in the messaging.

Social Perception

As a Hide Supplier (unitedleather.com): Those who seem to have direct experience with the LA-based hide supplier (like the Reddit user) perceive them very positively, highlighting extensive selection and quality. They are seen as a key resource for designers and those in the leathercraft trade.

Copy Examples

• •Headline: Decades of Dedication. A Universe of Leather. Body: For 40 years, United Leather has been more than a supplier; we're curators of the finest hides for visionary creators. Explore an unparalleled selection, from timeless classics to innovative textures, and let our passion for quality ignite your next design.
• •Headline: Your Vision, Our Leather. The Perfect Partnership. Body: We understand the language of designers and artisans. United Leather provides not just premium hides, but a commitment to sourcing the exceptional. Discover materials that speak to your creativity and elevate your craft.
• •Headline: Beyond the Hide: A Legacy of Quality, An Eye on the Future. Body: Rooted in a rich history of leather expertise, United Leather embraces innovation. We bring you sustainably sourced and creatively inspired leathers, ready to transform your ideas into reality. Explore our latest arrivals.
• •Headline: The Touch of Excellence. The Foundation of Creation. Body: From supple lambskins to robust cowhides, every piece in our collection is selected for its superior quality and unique character. Fuel your passion with leathers that inspire. Based in LA, shipping globally.
• •Headline: Join a Community of Creators. Build with United Leather. Body: For four decades, we've empowered businesses, designers, and craftspeople with the finest leathers. Experience the United Leather difference: unmatched inventory, expert knowledge, and a shared passion for the art of leather.