Brand Tone

Professional, Authoritative, Reliable, Dependable, Partner-Oriented, Collaborative, Caring, Patient-Focused, Innovative, Community-Minded

Brand Values

• •Excellence
• •Reliability
• •Patient/Customer Focus
• •Integrity
• •Collaboration/Partnership
• •Innovation
• •Social Responsibility
• •Respect

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tones (Professional, Reliable, Partner-Oriented, Caring, Innovative, Community-Minded) with clear do's and don'ts, and specific vocabulary choices to ensure consistency across all communications.
• •Emphasize Partnership and "You" & "We": Frame communication around collaboration. Use "you" to address the customer's needs directly and "we" to reinforce the supportive, partnership approach (e.g., "We help you achieve...").
• •Show, Don't Just Tell, Reliability and Excellence: Use case studies, testimonials (if available from partners), and data points to substantiate claims of excellence, efficiency, and reliability rather than just stating them. Highlight awards and certifications.
• •Maintain Professionalism and Clarity: Ensure all copy is clear, concise, and free of jargon where possible, or explain technical terms if necessary for the target audience (healthcare professionals). The tone should always remain authoritative yet approachable.
• •Integrate Values into Storytelling: Weave core values like patient focus, innovation, and community responsibility into narratives, news updates, and service descriptions to reinforce what United Drug stands for beyond its operational capabilities.

Social Perception

Industry Leader, Essential Service Provider, Reliable and Efficient, Corporate Citizen, Knowledgeable Resource. The brand perception is primarily within the B2B healthcare sector (pharmacies, hospitals, manufacturers) rather than the general public, due to the nature of their business.

Copy Examples

• •Headline: Partnering for a Healthier Ireland. Body: At United Drug, we're more than a distributor. We are your dedicated partner in the Irish healthcare community, committed to supply chain excellence and empowering pharmacies and hospitals to deliver optimal patient care. United, We Strive for Excellence.
• •Headline: Reliability. Delivered. Body: With nearly two centuries of experience, United Drug ensures the seamless, safe, and efficient delivery of pharmaceutical products across Ireland. Trust us to be the dependable backbone your service needs.
• •Headline: Innovative Solutions for Evolving Healthcare. Body: United Drug invests in the latest technologies and innovative approaches to provide you with cutting-edge distribution, commercial support, and marketing services, tailored to the dynamic needs of modern healthcare.
• •Headline: Our Mission: Your Success, Better Patient Outcomes. Body: We help our customers and partners achieve wild success, because when you succeed, patients benefit. United Drug's focus on the patient drives every service we offer, from wholesale to bespoke healthcare solutions.
• •Headline: Supporting Our Communities, Sustaining Our Future. Body: United Drug is proud to partner with local charities and champion sustainable practices. We believe in giving back to the Irish communities we serve and protecting our environment for generations to come.