Brand Tone

Sentimental, Warm, and Encouraging

Brand Values

• •Meaningful Connection
• •Personalization and Individuality
• •Sustainability
• •Craftsmanship and Quality
• •Community

Best Practices

• •Lead with Emotion: Always frame the product around a feeling or a memory. Instead of saying "Buy our new ring," say "Hold a cherished memory in your hands."
• •Use "You" and "Your": Speak directly to the customer to make the message feel personal and intimate. This reinforces the value of personalization.
• •Incorporate Storytelling Language: Use words like "story," "journey," "moment," and "memory" to align the copy with the brand's core value of celebrating life's milestones.
• •Highlight the "Why," Not Just the "What": Explain the symbolism behind designs (like the infinity symbol) to add a layer of meaning. The value is not just the bracelet, but what it represents: connection, love, or an unbreakable bond.
• •Maintain a Warm and Positive Tone: Even in transactional communications like order confirmations, use warm and encouraging language. Phrases like "Your beautiful memory is on its way!" or "We can't wait for you to see it!" maintain the brand's positive personality.

Social Perception

The public perceives United Bracelets as a go-to source for thoughtful, personalized gifts. Customers appreciate the ability to customize items, making them feel unique and special for occasions like birthdays and anniversaries. The brand is seen as reliable, with good customer service and a user-friendly shopping experience that includes multiple payment options and a strong return policy. While not positioned as a high-end luxury brand like Tiffany & Co. or David Yurman, it competes effectively in the popular personalized jewelry market against brands like Pandora and Kendra Scott by focusing on sentiment and customization.

Copy Examples

• •Your story, your name. Keep it close. Our personalized necklaces are more than just jewelry; they're a reminder of who you are. Crafted just for you, because every story deserves to be told. ✨ #UnitedBracelets #MyStoryInGold
• •Jewelry That Tells Your Story. Create a piece that’s uniquely yours.
• •Celebrate your forever. ❤️ The infinity symbol represents a love that knows no end. Personalize our Infinity Heart Necklace with your initials to create a timeless gift that captures your unique journey together. Shop the symbol of unbreakable connection.
• •A Gift as Unique as Her Love
• •It’s more than a gift, it’s a memory. Tag someone who makes your life brighter! 💖 #PersonalizedGifts #GiftIdeas #Jewelry