Brand Tone

Enthusiastic & Passionate, Personal & Inclusive, Direct & Promotional, Informal & Approachable

Brand Values

• •Personalization & Individuality
• •Passion & Community
• •Quality (Implied)
• •Gift-Giving & Connection

Best Practices

• •Tailor language to resonate with specific communities (e.g., using common slang or references for car lovers, or heartwarming language for pet owners), but maintain an overarching brand voice.
• •Emphasize 'You' and 'Your': Since personalization is key, consistently use language that centers the customer and their ability to create something unique (e.g., 'Your design,' 'Customize your way,' 'Express your style').
• •Show, Don't Just Tell, the Passion: Instead of saying 'we are passionate,' use vivid language and descriptions that evoke the excitement and love for the hobbies the products cater to.
• •Maintain a Clear Call to Action: While being enthusiastic and personal, ensure the copy guides the user on what to do next (e.g., 'Shop Now,' 'Customize Yours,' 'Discover Designs').
• •Create a Style Guide Snippet for Tone: Briefly document the core tonal attributes (e.g., Enthusiastic, Personal, Direct) and provide a few dos and don'ts for copywriters to ensure consistency across all platforms and communications. For example: 'Do: Use exclamation points to convey excitement appropriately. Don't: Use overly formal or technical jargon.'

Social Perception

Customers likely perceive UniteCustom as a go-to place for specific niche custom apparel and accessories, especially for car enthusiasts and pet lovers. The ability to personalize items is likely seen as a key strength. The brand is perceived as one that celebrates personal passions and hobbies.

Copy Examples

• •Your Ride, Your Rules, Your Hoodie. Unleash Your Passion with a Custom Design!
• •Keep your furry best friend close, always! 🐾 Design a personalized keychain with their adorable face and carry a piece of your heart wherever you go. Tap to create yours!
• •Don't just drive it, wear it! Celebrate your legendary [Car Model/Brand] with a t-shirt as unique as your machine. Upload your photo, add your text, and let us craft your ultimate enthusiast gear.
• •🔥 Rev Up Your Style! 20% Off All Custom Garage Hoodies This Week Only!
• •Check out @[CustomerUsername] rocking their custom UniteCustomized tee! 😍 We love seeing your passions come to life. Tag us in your photos for a chance to be featured! #UniteYourPassion #CustomThreads