Tono de Marca

friendly, community-focused, and trendy

Valores de Marca

• •Unity and Community
• •Quality and Craft
• •Positivity and Empowerment

Mejores Prácticas

• •Lead with "Community": Always frame the narrative around togetherness. Use words like "we," "us," and "our community" to reinforce the brand's core value of unity.
• •Stay Casual and Positive: Use a friendly, conversational tone. Incorporate emojis naturally and keep the language upbeat and encouraging. Avoid corporate jargon.
• •Announce, Don't Just Sell: Frame posts as exciting announcements ("Guess what's back!") or invitations ("Come hang out with us!") rather than simple sales pitches. This makes your audience feel like insiders.
• •Leverage Your Location: Always mention Fontana and the specific location of the pop-up. This grounds the brand in its local environment and makes the posts immediately relevant to the target audience.
• •Encourage Interaction: End captions with a question or a call to action that invites engagement (e.g., "Tag your boba buddy," "What's your go-to order?"). This builds a two-way conversation and strengthens the community bond.

Percepción Social

beloved local pop-up

Ejemplos de Copy

• •✨ Meet your new obsession: the Stardust Mango Refresher! ✨ We're bringing this cosmic creation to our pop-up at the Fontana Farmer's Market this Saturday from 9 AM - 2 PM. Tag a friend who needs this sparkle in their life! #UniTea #BobaPopUp #FontanaCA #NewDrink #Community
• •Your weekend boba fix is officially here! Come say hi 👋 #UniTeaOG #BobaLife #SmallBusiness #PopUpShop #Fontana
• •Planning a party? Make it legendary. Uni-Tea is now booking for private events & catering! DM us to bring the boba bar to you. #Catering #FontanaEvents #BobaBar #PartyIdeas
• •Nothing but love for our Uni-Tea family! ❤️ Seeing you all show up for us weekend after weekend is what it's all about. Every cup we serve is a thank you to this amazing community. #Unity #Community #FontanaStrong #ThankYou
• •Serious question: If you could create ANY boba flavor, what would it be? 🤔 Drop your wildest ideas below! The best one might just inspire our next special... 👀 #BobaDreams #CreateAFlavor #UniTea #TalkToUs