Brand Tone

Thoughtful, artistic, sincere, calm, understated, educational, and narrative-driven, using evocative and descriptive language.

Brand Values

• •Craftsmanship and Tradition
• •Sustainability
• •Community and Connection
• •Modern Minimalism
• •Artistic Expression

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Whether it's the sustainable material, the traditional technique, or the community inspiration, ensure the story is central to the copy.
• •Use Evocative, Sensory Language: Instead of simply saying "high-quality," describe the "crisp," "structured," or "soothing" feel of the fabric. Use words that evoke a sense of calm, artistry, and thoughtfulness.
• •Maintain a Refined Vocabulary: Avoid overly casual language, slang, or excessive exclamation points. The tone should remain elevated and sincere, reflecting the premium nature of the products.
• •Educate, Don't Just Sell: Use copywriting as an opportunity to teach the audience about the unique aspects of the brand, such as the meaning behind "Bai Jia Yi" or the benefits of the specific materials used.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the visuals should be mirrored in the copy. Keep sentences clear, concise, and impactful. Use ample white space in text layouts to create a feeling of uncluttered elegance.

Social Perception

Perceived as a niche, respected designer brand known for its quality, unique design, and craftsmanship. It successfully bridges Eastern heritage with Western fashion, attracting an 'in-the-know' audience.

Copy Examples

• •Breathe in the quiet luxury of our new Ling Linen Shirt. Crafted from superfine linen with a focus on texture and form, its subtle pleating is a nod to the traditions we hold dear. A piece not just to be worn, but to be lived in. #Unisecon #CraftedToLast
• •Inspired by the ancient tradition of 'Bai Jia Yi,' our Patchwork Nicole Jacket is a modern heirloom. Each panel is a story, a collection of organic cottons and recycled fabrics thoughtfully collaged to create a piece that symbolizes unity and luck. Wear a piece of history, reimagined for today.
• •At UNISECON, we believe clothing is a form of quiet expression. This season, we explored the interplay of light and shadow, translated into garments that value both structure and fluidity. Discover pieces designed with intention, crafted with sustainable materials, and made to journey with you.
• •More than a garment, it's a bond. The name UNISECON joins 'unify' and 'second' to celebrate community and connection. Our designs are a tribute to the threads that tie us together. #Unisecon #Unity #SlowFashion
• •Tired of trends? Invest in timeless design. UNISECON offers modern, minimalist apparel crafted with sustainable practices and a deep respect for tradition. Based in New York and inspired by heritage, our pieces are made for the conscious consumer. Discover your uniform for life.