Brand Tone

Inspiring and Professional, yet Approachable

Brand Values

• •Celebration of the Healthcare Professional
• •Fusion of Style and Functionality
• •Unyielding Commitment to Quality
• •Prioritizing Comfort
• •Customer-Centric Focus

Best Practices

• •Always Lead with the "Hero" Angle: Frame the customer as the protagonist. Use inspiring and empowering language that celebrates their profession. Words like "heroes," "dedication," "passion," and "strength" should be staples in the brand vocabulary.
• •Balance Technical Features with Emotional Benefits: When describing a product, don't just list its features (e.g., "anti-fluid fabric"). Connect each feature to a tangible benefit for the user (e.g., "Stay protected and confident with our anti-fluid fabric that repels spills, so you can focus on what truly matters.").
• •Maintain a Professional yet Warm Voice: Avoid overly corporate or stiff language. Use a conversational tone, ask questions, and incorporate relevant emojis to be approachable. However, ensure the grammar and spelling are impeccable to maintain a professional image.
• •Emphasize the "Style & Comfort" Duality: This is a key differentiator. Almost every piece of copy should touch upon how UNIRAGA products deliver both aesthetic appeal and physical comfort, reinforcing this core value proposition.
• •Create a Cohesive Visual and Textual Narrative: Ensure the tone of the copy matches the high-quality, clean, and modern aesthetic of the brand's photography. The words should enhance the visuals, telling the story of a stylish, competent, and confident healthcare professional.

Social Perception

Aspirational and Premium, Reliable and High-Quality, Fashion-Forward, and Trustworthy.

Copy Examples

• •Your Shift is a Marathon. Your Uniform Should Be Your Armor. Designed for the heroes who never stop. Our new 'AURA' collection features advanced anti-fluid stretch fabric that moves with you, breathes with you, and works as hard as you do. Comfort and style, fused for the modern professional. Shop the collection now.
• •Don't Just Wear a Uniform. Make a Statement. Who said scrubs have to be boring? Express your unique style with our vibrant color palette and tailored fits. Engineered for performance and designed to empower. Be bold. Be you. #UNIRAGAStyle
• •The Detail is in the Design. The Quality is in Our Promise. From reinforced stitching to perfectly placed pockets, every UNIRAGA uniform is crafted with you in mind. Experience the difference that true quality makes—in durability, comfort, and confidence.
• •New Arrival Alert: The 'NOVA' Scrub Set Has Landed. Sleek, sophisticated, and unbelievably comfortable. The NOVA set combines a minimalist aesthetic with maximum functionality. Featuring a modern jogger pant and a streamlined V-neck top, it are the upgrade your work wardrobe has been waiting for. Available in 5 new colors.
• •Made for Heroes. By People Who Admire Them. We see your dedication. We recognize your sacrifice. That's why we pour our passion into creating uniforms worthy of the heroes who wear them. Thank you for everything you do. #HechosParaHéroes