Brand Tone

Authentic, sophisticated, and narrative-driven, evoking a sense of history and timelessness. It embraces a "rough luxe" aesthetic, celebrating imperfection, and maintains a personal, passionate, expert, and approachable voice.

Brand Values

• •Preservation of History and Craftsmanship
• •Sustainability and Environmental Responsibility
• •Authenticity and Uniqueness
• •Customer-Centric Service and Expertise
• •Community Engagement

Best Practices

• •Lead with the Story: Every piece has a history. Start with where it came from or what makes it unique. This narrative approach is central to the brand's appeal.
• •Embrace "Rough Luxe": Use descriptive words that celebrate imperfection, such as "weathered," "patina," "time-worn," and "hand-forged." This reinforces the brand's aesthetic and values.
• •Educate and Inspire: Position the brand as an expert. Share insights about different historical periods, materials, or how to incorporate antique pieces into modern design. This builds trust and authority.
• •Highlight Sustainability: Consistently mention the environmental benefits of using reclaimed and salvaged materials. This appeals to the eco-conscious consumer and reinforces a core brand value.
• •Maintain a Personal and Passionate Voice: Write as if you are sharing a beloved find with a friend. The passion of the founders is a key element of the brand's perception and should be reflected in the copy. Use "we" and "our" to foster a sense of a dedicated, family-run business.

Social Perception

Highly regarded as a treasure trove for unique, high-quality architectural antiques and reclaimed materials. Perceived as a reputable, passionate, and expert-driven brand offering something truly special, with overwhelmingly positive customer reviews highlighting unique inventory, owner knowledge, and exceptional service.

Copy Examples

• •This isn't just a door; it's a doorway to 19th-century European history. Salvaged from a Belgian farmhouse, every scratch and grain tells a story of the lives it has sheltered. Imagine the character this piece could bring to your home. #UniquitiesYYC #ArchitecturalSalvage #StoryInEveryPiece #ReclaimedWood #VintageHome
• •Designing a space that feels both timeless and original? At Uniquities, we source rare architectural antiques that provide a soul that new materials simply can't replicate. From Jacobean paneling to industrial fixtures, let's collaborate on a design that will be remembered. #CalgaryDesign #InteriorDesignYYC #AntiqueDecor #BespokeDesign #Uniquities
• •Our passion for preservation is at the heart of Uniquities. We believe that the most beautiful homes are built with pieces that have a past. By giving these historical treasures a new purpose, we not only create stunning spaces but also honor the craftsmanship of a bygone era in the most sustainable way.
• •Let your garden tell a story. This weathered stone statue, once the centerpiece of a French countryside garden, brings an air of romantic history to any outdoor space. Discover unique garden antiques that add a touch of European elegance. #GardenAntiques #VintageGarden #OutdoorDecor #EuropeanAntiques #Uniquities
• •Once a workhorse of an industrial-era factory, this cart has been reimagined as a one-of-a-kind coffee table. The original cast iron wheels and weathered wood surface offer a perfect example of 'rough luxe.' A functional piece of history that makes a bold statement in any living space. #IndustrialChic #VintageFurniture #Reclaimed #HomeDecor #Uniquities