Brand Tone

Friendly and Approachable, Playful and Fun, Heartfelt and Emotional, Customer-centric and Reassuring

Brand Values

• •Celebrating the Human-Animal Bond
• •Uniqueness and Personalization
• •Passion for Pets
• •Customer Happiness
• •Quality

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of your brand voice (e.g., playful, heartfelt, friendly) with examples of "do's and don'ts." This ensures everyone writing for the brand is on the same page.
• •Use "Pawrent" Language Consistently: Incorporate pet-centric and affectionate terms like "pawrent," "fur baby," "furry family member," "woof-worthy," and "purr-fect" naturally within the copy to reinforce the brand's connection with pet lovers.
• •Focus on the Emotional Connection: Always tie product descriptions and promotional copy back to the love, joy, and unique bond shared with pets. Highlight how the products help celebrate and remember these special relationships.
• •Maintain a Positive and Upbeat Style: Even when addressing potential concerns (like shipping times), keep the language optimistic and reassuring. Use exclamation points and enthusiastic wording where appropriate, reflecting the joy pets bring.
• •Engage with Your Audience in Their Language: When responding to comments or featuring user-generated content, mirror the friendly, enthusiastic, and pet-loving tone of your customers to build community and relatability.

Social Perception

Positive Sentiment, Appreciation for Customization, Seen as a Source of Joyful Products, Good Customer Service

Copy Examples

• •Wear your heart on your tee, literally! 🐾 Turn your furry best friend into a custom art masterpiece you can show off everywhere. Get ready for smiles, 'awws,' and maybe a few jealous barks. #UniquePaws #PetParentLove
• •Keep your beloved furball close to your heart, always. ✨ Our custom pet necklaces are more than just jewelry; they're tiny tributes to the paws that rule your world. The perfect, heartfelt gift for the devoted pawrent (yes, that includes you!). #MyPetMyHeart #UniquePawsJewelry
• •Look at @[CustomerHandle] and their adorable sidekick rocking their Unique Paws custom sweater! 😍 Moments like these make our tails wag! Share your #UniquePaws moments with us – we live for your furry family love stories! #HappyCustomers #DogsofInstagram #CatsofInstagram
• •Woof-tastic News! Spoil Your Pet (and Yourself!) 🎁 Hey [Customer Name], because your pet isn't just a pet, they're family! At Unique Paws, we're all about celebrating that incredible bond with paws-itively unique, custom goodies. From snuggly sweaters with their adorable face to charming necklaces, let's create something special that tells your pet's story.
• •Pawsome Gifts for Your Favorite Hooman (or Furriend)! 🎄🐶🐱 Make this holiday unforgettable with a personalized treasure from Unique Paws. Order by [Date] for purr-fect delivery!