Brand Tone

Practical & Solution-Oriented, Direct & Confident, Helpful & Supportive, Enthusiastic & Engaging (on TikTok)

Brand Values

• •Quality & Durability
• •Innovation & Problem-Solving
• •Customer-Centricity
• •Convenience
• •Value
• •Sustainability

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that clearly communicates product benefits and how-to's. Avoid jargon where possible, especially in customer-facing instructional content.
• •Focus on Solutions and Benefits: Frame copy around how the product solves a customer's problem or improves their experience (e.g., "save you from having to replace your phone", "durable and convenient").
• •Be Direct and Action-Oriented: Use clear calls to action. In demonstrations or product highlights, get straight to the point about the product's advantages.
• •Maintain a Supportive and Approachable Voice: Ensure help resources are easy to find. When addressing potential issues (like installation), be encouraging and provide clear guidance.
• •Adapt Tone Slightly by Platform, but Keep Core Values Consistent: While TikTok allows for a more energetic and trend-driven tone, the underlying message of quality, convenience, and protection should remain. Website copy can be slightly more detailed and formal but should still reflect the same core values.

Social Perception

Primarily known for Screen Protectors, Positive regarding Installation & Value, Mixed on Specific Features, Generally Trustworthy (for its niche), Limited Broader Brand Awareness

Copy Examples

• •Shield your world, seamlessly. Our new Ultra-Tough Screen Protector offers crystal-clear defense against drops and scratches. Easy to apply, built to last. Experience the UniqueMe difference.
• •No bubbles, no stress! ✨ Our Auto-Align frame makes perfect screen protector application a breeze. Get yours now! #UniqueMe #EasyInstall #PhoneHack
• •Keep your confidential data for your eyes only. The UniqueMe Privacy Screen Protector ensures your screen is unreadable from the sides, while maintaining perfect clarity for you. Protect your peace of mind.
• •Got questions? We've got answers! From installation help to product info, our support team is here for you. Quality products, backed by real support. That's the UniqueMe promise.
• •Complete Protection, Unbeatable Value. Get our 5-in-1 Protection Pack for [Phone Model] – including [X] screen protectors and [Y] camera lens guards. Smart, simple, secure.