Brand Tone

Friendly and Approachable, Personal and Passionate, Enthusiastic and Joyful, Creative and Unique, Helpful and Community-Oriented

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity and Uniqueness
• •Customer Joy and Satisfaction
• •Personalization and Customization
• •Passion and Love for Craft
• •Community and Empowerment
• •Authenticity

Best Practices

• •Embrace "Handmade with Love & Magic": Consistently infuse copy with warmth, personal touches, and a hint of whimsy. Use words like "love," "care," "magic," "sparkle," and "joy" authentically.
• •Be Enthusiastic and Friendly: Employ an upbeat, approachable, and conversational style. Use exclamation points and emojis where appropriate (especially on social media) to convey genuine excitement and friendliness. Address the audience directly (e.g., "you," "your").
• •Highlight Uniqueness and Customization: Emphasize that products are not mass-produced but are unique, handcrafted items, often customizable to reflect the customer's personality. Use phrases like "one-of-a-kind," "specially made for you," "your vision."
• •Share the "Why" and the "Who": Weave in the story of LeAnn/Jillian, the passion behind the creations, and the "mama-owned" aspect. This builds authenticity and a personal connection with the audience.
• •Focus on the Customer's Feeling: Write copy that helps the customer envision the joy, confidence, or specialness they'll feel using UniqueLee Creations products (e.g., "shine bright," "feel unique," "add a touch of magic to your everyday").

Social Perception

Highly Positive, Trusted and Reliable, Original and Creative, Inspiring, High-Quality Products, Glamorous and Eye-Catching

Copy Examples

• •✨ Sip in style with a touch of handmade magic! ✨ Each of our custom tumblers is crafted with love and a sprinkle of sparkle, just for YOU. Got a vision? Let's bring it to life! #UniqueLeeCreations #HandmadeWithLove #CustomTumbler #SparkleEveryDay #MamaMade
• •Step into your spotlight! 🌟 Our custom bling sneakers are more than just shoes; they're a statement. Handmade with passion by LeAnn, each pair is uniquely you. Perfect for weddings, birthdays, or just because you deserve to shine! DM us to start designing your dream pair! #BlingShoes #CustomKicks #UniqueLeeStyle #HandmadeLuxury #ShineBright
• •Welcome to UniqueLee Creations! Handmade Treasures, Crafted with Love & A Little Bit of Magic. ✨ Discover unique apparel, dazzling drinkware, and custom gifts that tell your story.
• •A little bit of glitter, a whole lotta love! 🥰 Watch the magic happen as we craft another unique keychain. What custom creation are you dreaming of today? Let me know in the comments! 👇 #UniqueLeeCreations #HandmadeProcess #ResinArt #CraftyMama #TikTokMadeMeBuyIt
• •Hey Sparkle Squad! Get ready to unleash your inner artist! 💖 We're so excited to share [New Product/DIY Kit] with you – all the quality supplies and a dash of UniqueLee magic, so you can create something truly special. Because we believe everyone deserves to shine! #UniqueLeeDIY #CraftCommunity #HandmadeHappiness