Brand Tone

Personal and Emotional, Creative and Unique, Celebratory, Enthusiastic and Inspiring, Direct and Clear (for product info)

Brand Values

• •Personalization
• •Emotional Connection
• •Creativity and Innovation
• •Surprise and Joy
• •Quality and Customer Satisfaction
• •Entrepreneurial Spirit
• •Environmental Responsibility

Best Practices

• •Always Prioritize Emotion: Connect with the audience by focusing on the feelings behind gifting – love, joy, surprise, appreciation. Use evocative language that resonates emotionally.
• •Emphasize Personalization: Consistently highlight the customizable aspects of the products. Use phrases like "make it yours," "your special message," "designed by you" to reinforce this key value.
• •Keep it Warm and Friendly: Use a conversational and approachable style. Avoid overly formal or technical jargon. Imagine talking to a friend who wants to find the perfect gift.
• •Tell Stories: Share customer stories (with permission) or create narratives around gifting scenarios. Storytelling makes the brand more relatable and memorable. The founder's story is also a powerful asset.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual branding (colorful, joyful, clean). This consistency across all touchpoints (website, social media, ads) reinforces the brand identity.

Social Perception

Positive Association with Gifting, Innovative and Different, Reliable for Special Occasions, Good Reputation (generally), Inspiring Success Story, Brazilian Brand with International Reach

Copy Examples

• •Headline: Beyond Words: Light Up Their World with a Message from the Heart. Body: Tired of the same old gifts? Create a truly unforgettable moment with a personalized Uniquebox. Pour your love into a custom message and watch their face glow. Perfect for anniversaries, declarations, or just because. #Uniquebox #GiftOfLove #PersonalizedSurprise
• •Headline: Make Their Special Day Shine Brighter. Body: Birthdays, graduations, or any milestone worth celebrating – make it unique. Our creative gift boxes are designed to delight and surprise. Add your personal touch and give a gift that tells your story. #UniqueGifts #CelebrateWithUniquebox #CreativePresents
• •Headline: The Gift of a Thousand Memories, Beautifully Boxed. Body: It’s not just a gift, it’s an experience. A Uniquebox is a treasure chest of affection, personalized by you, for them. Let's create something they'll cherish forever. #MemoryMakers #PersonalizedPerfection #UniqueboxMoments
• •Headline: Surprise! The Most Creative Way to Say 'I Love You' (or 'You're Awesome!'). Body: Whether it's for your partner, your best friend, or family, say it with something that truly stands out. Our customizable gifts are made to spark joy and show how much you care. Design yours today! #CreativeGifting #SurpriseLove #UniqueExpressions
• •Headline: From Brazil with Love: Unique Gifts that Speak Your Heart. Body: Inspired by connection, crafted with care. Uniquebox brings you personalized presents that turn any occasion into a cherished memory. Discover the joy of truly unique gifting. #FeitoComAmor #UniqueboxBrasil #GiftsFromTheHeart