Brand Tone

Aspirational yet Accessible Elegance: Elegant & Sophisticated, Personal & Warm, Authentic & Artisanal

Brand Values

• •Uniqueness & Personality
• •Quality & Craftsmanship
• •Accessible Design
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect products back to the core values of creating a personal, unique, and beautiful home. Instead of just 'White Vase,' use 'Create Calm: The Art of Simplicity with Our Sculptural Vase.'
• •Emphasize Authenticity: Consistently use terms like 'artisanal,' 'hand-printed,' '100% cotton,' 'Made in Turkey,' and 'ecological dyes' where applicable to reinforce the brand's commitment to quality and craft.
• •Maintain a Warm, Sophisticated Tone: Use elegant but welcoming language. Ask questions in social media captions to foster a sense of community and personal connection. Avoid overly casual slang or overly technical jargon.
• •Tell a Story: Whether it's the brand's origin, the traditional method behind a product, or how an item can fit into a customer's life, storytelling creates an emotional connection that transcends the product itself.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and warm aesthetic of the brand's photography should be mirrored in the copy. The text should be as uncluttered, purposeful, and elegant as the visuals.

Social Perception

Trusted & Reliable, High-Quality Provider, Aesthetically Pleasing

Copy Examples

• •Simplicity is the ultimate sophistication. Our new sculptural vase is more than a decor piece; it's a statement of quiet elegance. Where would you place it? #UniqhoHome #MinimalistDecor #ElegantSpaces
• •Your perfect travel companion. Hand-printed in Turkey from 100% organic cotton, our pestemals are lightweight, quick-drying, and effortlessly chic. From beach towel to sarong, travel lighter and smarter. Discover the collection. #Uniqho #TurkishTowel #SustainableTravel
• •Transform your bedroom into a serene refuge with our Nazar bedspread. Each piece is meticulously hand-printed in Turkey using traditional woodblock techniques and ecological dyes. Woven from 100% pure cotton, its breathable, soft texture brings authentic craftsmanship and Mediterranean soul to your home. A unique piece for a unique home.
• •Hello [Customer Name], At Uniqho, we believe home is a feeling. It's the small details that tell your story. We've just added a few new, hand-selected pieces to our collection, each with its own story of craftsmanship. We thought you might like them. Discover what's new and continue creating your perfect space.
• •More Than a House, a Home. Curated designs, artisanal quality. Create a space that is uniquely yours.