Brand Tone

Modern, Confident, and Stylish

Brand Values

• •Protection
• •Individuality & Style
• •Quality
• •Modern Design

Best Practices

• •Lead with Confidence: Use strong, active verbs and a confident tone. Phrases like "Engineered for," "Crafted to," and "Built to last" reinforce the brand's commitment to quality and protection.
• •Balance Style and Substance: Always mention both the aesthetic appeal and the protective features in your copy. The fusion of these two elements is UNIQE's core strength.
• •Keep it Clean and Concise: Mirror the brand's visual aesthetic with clear and direct copy. Avoid jargon and overly descriptive language. Let the product's design and features speak for themselves.
• •Emphasize Individuality: Use the brand name and tagline strategically. Frame products as a tool for self-expression to resonate with the core value of being "unique."
• •Leverage Social Proof: Continue to incorporate user-generated content and positive reviews into marketing copy. This builds trust and reinforces the brand's community aspect.

Social Perception

Public perceives UNIQE as a reliable brand that successfully merges aesthetics with functionality.

Copy Examples

• •Style that clicks. Protection you trust. The new Aura collection is here to make your device an extension of you. #MadeToBeUNIQE
• •Life happens. Drops are inevitable. Our LifePro Xtreme case, featuring ShockSorb™ technology, is engineered to handle it all. Protect your tech without sacrificing style. Shop now.
• •UNIQE. Uncompromising protection. Unmistakable style. Engineered for every day and built to last.
• •Subject: Your Upgrade is Here. | Be the first to experience the fusion of minimalist design and rugged defense. The new UNIQE collection is crafted for those who demand both.
• •With a unique wavy design for an enhanced grip and 12-foot drop protection, this case isn’t just an accessory—it’s peace of mind. Express yourself while keeping your device pristine.