Brand Tone

Aspirational & Trendy, Helpful & Instructional, Community-Oriented, Confident & Affirming, Direct & Promotional

Brand Values

• •Versatility & Style
• •Affordability & Value
• •Ease of Use & Convenience
• •Customer Empowerment
• •Quality (within its tier)

Best Practices

• •Be Visually Inspiring: Use high-quality images and videos of diverse models showcasing a variety of hairstyles. Emphasize the beauty and versatility of the products.
• •Stay Positive and Empowering: Frame messaging around confidence, self-expression, and the joy of achieving a desired look. Highlight how the products help customers feel good.
• •Be Helpful and Educational: Provide clear instructions, tutorials, and tips for installation and maintenance. Answer customer questions promptly and thoroughly, demonstrating expertise and care.
• •Engage with the Community: Feature user-generated content, run contests, ask questions, and respond to comments in a friendly and approachable manner. Foster a sense of belonging.
• •Be Clear and Direct in Promotions: When advertising sales or new products, use straightforward language. Ensure calls to action are clear and easy to follow, while still maintaining an enthusiastic and inviting tone.

Social Perception

Generally Positive, with some caveats; Seen as a Go-To for Specific Styles; Concerns about Longevity and Quality Consistency; Appreciation for DIY-Friendliness

Copy Examples

• •Headline: Unlock Your Next Look: Effortless Styles with Unionbeauty Hair. Body: Dive into a world of endless style possibilities! Our pre-looped and easy-to-install braids mean you spend less time styling and more time shining. Get ready for the compliments! Call to Action: Shop Trending Styles Now!
• •Headline: Your Dream Hair, Made Easy. ✨ Body: From chic bobs to flowing goddess locs, Unionbeauty Hair delivers quality and versatility without the salon price tag. Soft, natural-looking, and ready for your unique touch. What look will you create today? Call to Action: Discover Your Perfect Match!
• •Headline: Turn Heads. Feel Fabulous. It's Unionbeauty. Body: Get that 'wow' factor with our vibrant and easy-to-manage hair extensions. Designed for comfort and long-lasting beauty, so you can step out in confidence every single day. Call to Action: Explore Our Collection & Shine!
• •Headline: DIY Queen? We've Got You Covered. 👑 Body: Why wait for an appointment? Unionbeauty Hair is designed for easy, stunning DIY transformations. Our tutorials and quality hair make it simple to achieve salon-worthy looks at home. Tag us in your creations! Call to Action: Get Inspired - Watch & Shop!
• •Headline: Softness You Can Feel, Styles You'll Love. Body: Experience the Unionbeauty difference: beautifully crafted synthetic hair that's soft to the touch and looks incredibly natural. Perfect for passion twists, box braids, and everything in between. Elevate your style effortlessly. Call to Action: Find Your Signature Style!