Brand Tone

direct, product-focused, transactional, informative, neutral, efficient

Brand Values

• •Specialization
• •Accessibility
• •Comprehensiveness
• •Simplicity

Best Practices

• •Embrace the "Expert" Persona: Consistently use language that shows you are an authority on the UNION ARENA game. Refer to characters, game mechanics, and series lore in your copy to connect with knowledgeable fans.
• •Speak the Fan's Language: Use terminology that the trading card game community understands and appreciates. Words like "deck-building," "meta," "foil cards," and "pulls" will signal that the brand is part of the culture.
• •Balance Functionality with Excitement: While product details are important, inject excitement into the copy. Frame products not just as items, but as tools for victory, collection, and connecting with a favorite anime series.
• •Maintain a Clean and Direct Style: Avoid overly complex or "corporate" language. The current straightforward tone is a good foundation. Keep sentences clear, scannable, and focused on the product and the player's goal.
• •Develop a Brand Story: Create a compelling "About Us" page. Explain why the store was started. This narrative will provide a foundation for a consistent and more personal tone across all future communications, helping to differentiate the store from the game itself.

Social Perception

neutral and largely undefined; overshadowed by the official 'UNION ARENA' game brand, exists as a functional retail outlet but not a recognized community name.

Copy Examples

• •Your Official Headquarters for UNION ARENA. Booster Packs and Starter Decks - Shipped Directly to You.
• •Unleash the power of Cursed Energy. The JUJUTSU KAISEN booster pack is your chance to bring Satoru Gojo and Yuji Itadori to your next duel. Are you ready to master the domain?
• •Stop searching. All your favorite UNION ARENA series are right here. From HUNTER×HUNTER to BLEACH, build your ultimate deck with our complete collection. Shop now and dominate the arena!
• •New Arrival Alert: The Dragon Ball SUPER UNION ARENA set has landed!
• •Founded by passionate players, Union Areana was created with one goal: to be the most reliable source for the UNION ARENA trading card game. We handle the sourcing so you can focus on the strategy.