Brand Tone

Professional and Authoritative, Reliable and Trustworthy, Solution-Oriented and Supportive, Accessible and Empowering, Direct and Informative

Brand Values

• •Quality and Efficacy
• •Hygiene and Safety
• •Accessibility and Affordability
• •Sustainability
• •Partnership and Support
• •Innovation

Best Practices

• •Always Prioritize Professionalism and Expertise: Use clear, concise language that reflects deep knowledge of cleaning and hygiene challenges in various business sectors. Avoid overly casual or colloquial terms.
• •Emphasize Reliability and Trust: Consistently reference the heritage and proven efficacy of Unilever brands. Use phrases that inspire confidence, such as "trusted solutions," "proven results," and "globally recognized."
• •Focus on Business Benefits: Clearly articulate how the products and solutions help businesses (e.g., improve safety, enhance reputation, save costs, increase efficiency) rather than just listing product features.
• •Maintain a Supportive and Accessible Voice: While professional, the tone should also be approachable, especially when addressing small business owners. Highlight ease of use, accessibility of products through the digital platform, and the availability of support and guidance.
• •Ensure Clarity and Directness: Provide straightforward information about product applications, benefits, and how to purchase. Use strong calls to action that guide the user effectively. Incorporate language about advancing the cleaning industry and empowering cleaning professionals.

Social Perception

Trusted Partner for Businesses, Provider of Quality Solutions, Accessible for Small Businesses, Industry Enhancer, Part of a Large, Reputable Corporation (Hindustan Unilever)

Copy Examples

• •Headline: Ensure Impeccable Hygiene. Build Unwavering Trust. Body: With Unilever Professional, empower your business with cleaning solutions engineered for excellence. Our trusted brands deliver a level of clean that protects your staff, impresses your guests, and elevates your reputation. Explore our range for [Target Industry, e.g., HoReCa, Healthcare]. Call to Action: Discover Professional Clean
• •Headline: Maximum Impact, Minimal Effort. Professional Cleaning, Simplified. Body: Unilever Professional brings you globally recognized brands like Domex and Vim, formulated for the demands of your business. Achieve superior disinfection and cleanliness efficiently, ensuring a safe and welcoming environment for everyone. Call to Action: Shop a Smarter Clean
• •Headline: Your Partner in Professional Hygiene. Cost-Effective Solutions for Every Business. Body: From bustling kitchens to critical healthcare spaces, Unilever Professional offers tailored cleaning protocols and products that meet your specific needs and budget. Drive efficiency and maintain the highest standards with our reliable range. Call to Action: Get a Quote Today
• •Headline: The Science of Clean, The Art of Care. Trust Unilever Professional. Body: Leverage Unilever's expertise in hygiene. Our professional range is designed for deep cleaning and disinfection, providing peace of mind and results you can see. Elevate your business with products that work as hard as you do. Call to Action: Learn More About Our Solutions
• •Headline: Beyond Clean: Creating Safe & Productive Environments. Body: Unilever Professional is committed to supporting businesses in India with high-performance hygiene solutions. Our products and expertise help you create spaces where your employees can thrive and your customers feel confident. Call to Action: Explore Our Business Solutions