Brand Tone

Trendy, youthful, and approachable. More vibrant, friendly, and community-focused on social media, heavily utilizing Spanish or Spanglish. More informative, direct, and transactional on the website.

Brand Values

• •Uniqueness: Offering "unique products from different suppliers."
• •Quality: Committing to "offering quality products."
• •Customer Satisfaction: Ensuring "our customers are satisfied."
• •Trend-Consciousness: The product selection and social media aesthetic align with current fashion trends.
• •Cultural Connection/Accessibility: The significant use of Spanish on social media suggests a value for connecting with and serving the Latina community in the US and Puerto Rico.
• •Style Inspiration: Social media content (especially Instagram and TikTok) aims to inspire followers with outfit ideas and how to style the items.
• •Directness & Clarity: The website provides information in a straightforward manner.

Best Practices

• •Embrace Bilingualism Strategically: Recognize that Spanish is a key part of your brand's social voice. Decide on guidelines for when to use Spanish, English, or Spanglish. This might mean Spanish-first on Instagram/TikTok, and English with Spanish highlights on Facebook or email, while the website remains primarily English but culturally aware.
• •Create a "Voice & Tone" Mini-Guide: Briefly document your core tone words (e.g., "Trendy, Friendly, Empowering, Vibrant, Approachable"). List some "Words We Love" (e.g., "fabulosa," "unik," "shine," "estilo") and "Words We Avoid." Include preferred emojis. This ensures consistency even if different people create content.
• •Stay Current with Trends (Language & Style): Since the brand is "trendy," the language should reflect that. Pay attention to how your target audience communicates on social media, including popular slang (in both English and Spanish), hashtags, and content formats, and incorporate them authentically.
• •Prioritize Visual-Verbal Harmony: Ensure the copy complements the visuals. If the image is vibrant and energetic, the copy should match that energy. The "unik" aspect should be reflected in both product choices and how they are described.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and approachable tone. If a customer comments in Spanish, respond in Spanish. This reinforces the community feel and shows you're listening. Regular monitoring of brand perception is crucial.

Social Perception

The brand is perceived as modern and in line with current online boutique trends, a source for trendy women's fashion that speaks their language. The promise of "unique products" and "quality" sets expectations.

Copy Examples

• •¡Hola, DIVA! ✨ Your closet called, it’s begging for this showstopper! 😉 Fresh, fierce, and fabulosa – just like you. Tap to shop this dream dress! 🛍️ #UnikStoreKS #ModaLatina #NewCollection #OOTDLatina #EstiloUnik
• •Weekend LOOKS served! 🔥 Which Unik vibe are you rocking? Drop a comment! 👇 Vestidos y más, directito a tu puerta. 📦 #UnikFits #TikTokFashion #StyleChallenge #RopaMujer #ParaTi
• •✨ Get the Look! ✨ Unik Store KS brings you the hottest styles in women's fashion. Quality pieces that make you shine. Envío rápido a USA y Puerto Rico. ¡Compra ahora!
• •💃 UNIK Deals Inside! Your Fave Styles Up To 30% OFF! / ¡OFERTAS ÚNIKAS! Tus Estilos Favoritos Hasta 30% OFF! 💖
• •Not just an accessory, it's a statement. ✨ Our 'Sol' earrings are that UNIK touch your outfit needs to go from cute to '¡Wow!'. Handpicked for style that turns heads. Stock limitado – ¡atrapa los tuyos!