Brand Tone

Empathetic, Caring, Professional, Expert, Reassuring, and Discreet.

Brand Values

• •Well-being and Confidence
• •Personalization and Customization
• •Quality and Natural Appearance
• •Empathy and Support
• •Expertise

Best Practices

• •Use empathetic and supportive language.
• •Highlight the personalization and customization aspects of the wigs.
• •Emphasize the natural look and high quality of the products.
• •Incorporate testimonials to build trust and showcase positive experiences.
• •Maintain a discreet tone when discussing medical wigs and hair loss solutions.

Social Perception

Highly positive among direct clients. Perceived as a specialist in medical and custom wigs, providing life-changing experiences with high-quality products and services.

Copy Examples

• •Experience the Unik Perruques difference: where artistry meets your individuality.
• •Stories like Julien's are why we're dedicated to providing supportive care and exceptional results.
• •With a profound belief in creating well-being, Unik Perruques offers expert advice and meticulously crafted hair solutions tailored to your personal needs and journey.
• •At Unik Perruques™, I deeply believe that I primarily create well-being for men and women.
• •Discover custom-made wigs tailored to your individual needs and desires, ensuring a natural and undetectable look.