Brand Tone

Youthful & Innovative, Passionate & Enthusiastic, Community-Focused & Friendly, Authentic & Relatable, Confident & Edgy, Approachable

Brand Values

• •Independence
• •Creativity & Originality
• •Community
• •Youthful Innovation
• •Passion
• •Quality
• •Authenticity
• •Sustainability

Best Practices

• •Always circle back to the core values of supporting independent designers, youthful innovation, and exclusivity.
• •Use contemporary, relatable language that resonates with a streetwear-savvy audience. Incorporate relevant slang or cultural references naturally, without forcing it.
• •Frame messaging around "we" and "us" (including the customer). Encourage interaction, user-generated content, and make customers feel like part of an exclusive but welcoming club.
• •Emphasize limited runs and unique designs in a way that creates excitement and desirability, rather than making the brand feel inaccessible.
• •Ensure the tone of the copy aligns with the visual branding on each platform. TikTok might be more playful, while an email about a collaboration might be more focused, but the underlying authenticity and passion should remain.

Social Perception

Positive, Supportive of Talent, Cool & Trendy, Community-Oriented, Reliable

Copy Examples

• •Fresh drops just landed! 🔥 Straight from the minds of the freshest independent designers and onto your back. This collection is all about [mention key theme/inspiration, e.g., '80s retro vibes', 'Japanese street art']. Limited run, max style. Don't sleep on these. Link in bio. #UNIKStreetwear #IndependentDesign #FreshThreads #LimitedEditionStyle #StreetwearCulture
• •(Video showing team packing orders, laughing, or a quick design sneak peek). Just another day at UN:IK HQ – fueled by passion (and probably too much coffee ☕). Packing up your next favorite tee and vibing to some tunes. Thanks for being part of the UN:IK family! What do you wanna see next? 👇 #UNIKClothing #OfficeLife #StreetwearBrand #BehindTheScenes #SupportIndependent #ManchesterMade
• •Music in our soul, streetwear on our backs. 🎶 Our latest [Specific Collection, e.g., 'ACID LOVE'] range is inspired by the beats that move us. Designed for those who live for the rhythm and the street. Shop exclusive, wear original. Discover the sound of UN:IK. #UNIKMusic #StreetwearFashion #ExclusiveDesigns #MusicCulture #IndependentLabel
• •Straight up, this isn't just another tee. It's a statement. Designed by the up-and-coming [Designer Name/Brand], this piece is part of a super limited drop – once it's gone, it's history. Made with [mention quality material, e.g., 'premium organic cotton'] for a feel as good as it looks. Wear it loud, wear it proud. You're UN:IK. #LimitedDrop #StreetwearExclusive #WearYourStory #IndependentArt
• •Hey UN:IK Fam! 👋 Just wanted to say a massive thanks for all the love on our recent [mention recent event/drop]. Seeing you rep our gear out in the wild is what it's all about. Keep tagging us @unikclothingltd – you guys are the real inspiration! P.S. Got something special brewing for our community very soon... keep those eyes peeled. 😉 #UNIKCommunity #StreetStyle #ThankYou #IndependentTogether