Brand Tone

Playful, Imaginative, and Witty

Brand Values

• •Imagination
• •Innovation
• •Inclusivity
• •Playfulness
• •Exploration

Best Practices

• •Maintain a playful and imaginative tone across all platforms.
• •Incorporate humor and wit without sacrificing clarity or professionalism.
• •Use inclusive and accessible language that resonates with a diverse audience.
• •Highlight the unique and innovative aspects of the product in a captivating way.
• •Encourage engagement and interaction through creative prompts and storytelling.

Social Perception

Innovative, Fun, and Engaging

Copy Examples

• •"Step into a world where imagination knows no bounds. Unihop: Where every click is a new adventure!"
• •"Warning: May cause excessive smiles and uncontrollable curiosity. Unihop is not responsible for lost socks or sudden urges to explore the unknown."
• •"Unleash your inner explorer with Unihop. Because life's too short for boring buttons and predictable paths."
• •"Did you know that Unihop can turn your frown upside down? Okay, maybe not literally, but it's worth a try!"
• •"Join the Unihop revolution! Together, we'll hop, skip, and jump our way to a brighter, more imaginative future."