Brand Tone

Innovative & Niche-focused, Enthusiast-driven & Community-oriented, Direct & Feature-oriented, Slightly Playful & Nostalgic, Confident & Passionate

Brand Values

• •Innovation & Uniqueness
• •Catering to Specific Needs/Niche Markets
• •Functionality & Choice
• •Quality & In-house Manufacturing
• •Community & Crowdfunding Roots

Best Practices

• •Emphasize 'Unique': Consistently use words like 'unique,' 'different,' 'niche,' 'specialized,' and 'alternative' to reinforce the brand's core proposition of offering non-mainstream choices.
• •Speak to the 'Why': Connect product features to user benefits and the underlying desires they fulfill (e.g., productivity for QWERTY users, freedom for rugged phone users, digital minimalism for small phone users).
• •Maintain an Enthusiast's Voice: Write with genuine passion for the products and the problems they solve. Acknowledge the community and their role in shaping Unihertz.
• •Be Direct and Feature-Proud (but balance with benefit): Clearly state what makes each phone special (e.g., 'smallest 5G smartphone,' 'physical QWERTY keyboard,' '22000mAh battery'). Immediately follow up with the benefit this provides the user.
• •Inject Calculated Nostalgia/Playfulness where appropriate: For relevant products (like QWERTY or retro-styled small phones), don't be afraid to tap into fond memories, while still highlighting modern capabilities. Use a slightly more informal and engaging tone on platforms like TikTok or Instagram.

Social Perception

Loved by a Niche Audience, Seen as a Trade-off, Innovative but Quirky, Digital Wellbeing/Nostalgia Enabler, Concerns Exist

Copy Examples

• •Tired of typos and soulless glass slabs? Rediscover the joy of tactile typing. The new Unihertz [Product Name] blends classic QWERTY precision with modern Android power. Get real work done, your way. #Unihertz #QWERTYRefined #Productivity
• •Big tech is boring. Go bold with small. The Unihertz Jelly [Product Name] – a full Android experience that fits in your coin pocket, not your whole life. Be unique. Live more. #UnihertzJelly #TinyButMighty #LessPhoneMoreLife
• •Dropped your phone again? Mainstream can't handle your adventure. The Unihertz Tank [Product Name] can. Massive battery, built-in projector, and toughness that laughs in the face of extreme. Go further. #UnihertzTank #BuiltForBeyond #RuggedPhone
• •Your phone should be as unique as you are. At Unihertz, we're building the smartphones that others don't dare to. From ultra-compact to QWERTY warriors and rugged beasts – discover a different kind of mobile. #Unihertz #UniqueSmartphones #TechDiversity
• •You asked, we listened! Be part of the next Unihertz revolution. Our latest [Phone Type/Feature] innovation is coming to Kickstarter! Join our community of pioneers and help bring unique tech to life. Sign up for early bird perks! #UnihertzKickstarter #NextGenUnihertz #InnovationUnleashed