Brand Tone

Professional, Service-Oriented/Helpful

Brand Values

• •Quality
• •Customer Experience/Service
• •Professionalism
• •Customization/Personalization
• •Versatility/Comprehensive Range
• •Value

Best Practices

• •Emphasize Quality and Service: Consistently weave in messages about the high quality of the uniforms and the exceptional customer service provided, reinforcing these core brand values.
• •Encourage inquiries ("Call us," "Email for a free quote") and mention the "friendly staff" or "expert team" to foster a welcoming feel.
• •Highlight Solutions and Customization: Focus on how Uniform World AU solves customer needs through its wide range and customization capabilities (e.g., "tailored to your school or business requirements").
• •Showcase the comprehensive range of products catering to various sectors, including schools, hi-visibility workwear, general workwear, corporate, teamwear, and hospitality.
• •Promote sustainable products and practices, highlighting items made from recycled materials and bamboo.

Social Perception

A reliable and high-quality uniform provider known for excellent customer service and customization options, catering to a wide range of industries and committed to sustainability.

Copy Examples

• •"To provide our customers with the most professional and highest quality uniforms, and an exceptional customer experience."
• •"Free embroidery setup! Call us for a free quote."
• •"Welcome to Uniform World Australia, feel free to ask us anything."
• •"Utilising our made to order service your uniforms can be personalised to your school or business requirements"
• •"Discounts on Bulk Orders available. Contact our friendly staff today!"