Brand Tone

Playful and Fun, Bold and Vibrant, Irreverent and Unconventional, Energetic and Youthful, Inclusive

Brand Values

• •Self-Expression and Individuality
• •Fun and Joy
• •Cruelty-Free and Vegan
• •Environmental Consciousness (evolving)
• •Quality and Safety

Best Practices

• •Embrace the Fun: Don't be afraid to use playful language, puns, and a bit of sass. The name "Unicorn Snot" itself gives you permission to be unconventional.
• •Keep it Energetic and Vibrant: Use active voice and vivid descriptions that evoke excitement, parties, and a dazzling visual experience.
• •Highlight Self-Expression: Frame products as tools for showcasing individuality and creativity. Encourage users to be bold and unique.
• •Stay True to Values: Consistently mention cruelty-free, vegan aspects, and the availability of eco-friendly options where applicable. This reinforces brand integrity.
• •Speak the Language of Your Audience: Understand and incorporate the slang, humor, and references that resonate with a Gen Z, festival-going demographic, while ensuring inclusivity.

Social Perception

Fun and Quirky, Festival-Goer Favorite, Youth-Oriented, Increasingly Eco-Aware, Empowering (for some)

Copy Examples

• •Headline: Unleash Your Inner Unicorn. Get Your Sparkle On. Body: Life’s too short for boring. Slap on some Unicorn Snot and let your true colors shine. Perfect for festivals, parties, or just making Tuesday feel magical. Vegan, cruelty-free, and ready to party.
• •Social Media Post (Image: Person with glitter highlights in their hair): Caption: Bad hair day? Nah, just a glitter emergency waiting to happen. Unicorn Snot: for hair that’s as extra as you are. ✨ #UnicornSnot #GlitterHair #FestivalReady #SparkleEveryDay
• •Product Description (Glitter Sunscreen): Title: Sun's Out, Snot's Out! (The Good Kind). Body: Protect your magical hide while out-sparkling everyone. Our Glitter Sunscreen is packed with SPF 30 and enough shimmer to make a disco ball jealous. Reef-friendly and biodegradable glitter options available, because even unicorns care about the planet.
• •Email Subject Line: Warning: May Cause Extreme Sparkle & Joy. Body (preview): Ready to transform the mundane into the magical? Unicorn Snot is here to douse your world in glitter. Click to explore a world where unicorns are real and glitter is a lifestyle.
• •Short Ad Copy: Be Less Basic. Be More Unicorn. Shop Unicorn Snot Glitter. #BeYourMythicalBest