Brand Tone

Inspiring and Creative, Engaging and Fun, Supportive and Customer-Focused, Passionate and Enthusiastic, Educational (implicitly)

Brand Values

• •Creativity
• •Inspiration
• •Quality
• •Customer Satisfaction
• •Engagement
• •Joy of Building

Best Practices

• •Always Circle Back to "Inspire": Ensure that the core message of inspiring creativity and the joy of building (#BuildToInspire) is woven into most communications, whether directly or indirectly.
• •Use Enthusiastic and Positive Language: Words like "discover," "imagine," "create," "adventure," "wonder," and "masterpiece" can convey passion and excitement.
• •Highlight the "Hands-On" Experience: Emphasize the process of building and the satisfaction of creating something with one's own hands, appealing to the DIY nature of the products.
• •Showcase Customer Success and Community: Regularly feature user-generated content and testimonials. Frame copy to encourage sharing and interaction, reinforcing the supportive community aspect.
• •Maintain a Supportive and Approachable Voice: Even in product descriptions or FAQs, ensure the tone is helpful and encouraging. Reiterate support, like the availability of replacement parts, to build trust and show customer focus.

Social Perception

Trusted Source, High-Quality Products, Excellent Customer Service, Enjoyable Hobby, Giftable

Copy Examples

• •Instagram Post (Image: A beautifully assembled miniature library book nook): Lose yourself in a world of miniature wonder. ✨ Our DIY Book Nook kits are more than just a project; they're a portal to your imagination. What story will you build today? #BuildToInspire #UnicornToys #DIYCrafts #MiniatureWorlds #BookNook
• •Facebook Ad (Video: Timelapse of a family happily assembling a 3D wooden puzzle): Make memories, piece by piece. ❤️ Our 3D puzzles and STEM kits are designed for curious minds and creative hands of all ages. Gather the family and embark on your next building adventure! Shop now and get inspired. [Link to website] #FamilyFun #STEMtoys #CreativeKids #UnicornEnterprisesCorp #HandsOnLearning
• •Email Newsletter Snippet (Subject: We've Got You Covered!): At Unicorn Toys, we believe the only thing you should worry about is which amazing kit to build next! That's why we offer dedicated support and free replacement parts if anything goes amiss. Your creative journey is our priority. Happy building! #CustomerCare #BuildToInspire #DIYCommunity
• •TikTok Video (Text Overlay: "From tiny pieces to a masterpiece! 🤯"): (Fast-paced video showing various stages of a complex model build, ending with the impressive final product and a satisfied creator) Unbox. Build. Amaze. That's the #PlayWithUnicorn way! Ready to challenge your creativity? Tap the link in bio! #DIYProjects #ModelMaking #SatisfyingBuilds #UnicornToys
• •Product Page Snippet (For a STEM Mechanical Kit): Ignite their curiosity and watch genius at play! This [Product Name] isn't just a toy; it's an adventure in engineering. Discover the thrill of building something truly extraordinary, with every gear and lever a step towards a masterpiece. Perfect for aspiring innovators. #STEMeducation #MechanicalWonder #BuildToInspire #FutureEngineers