Tono de Marca

whimsical, friendly, and imaginative

Valores de Marca

• •Imagination and Creativity
• •Individuality and Uniqueness
• •Joy and Happiness
• •Quality and Customer Satisfaction

Mejores Prácticas

• •Embrace the Magic: Consistently use words and phrases that evoke a sense of wonder, enchantment, and imagination.
• •Stay Playful and Friendly: Maintain a conversational and approachable tone that makes customers feel like they are part of a whimsical community.
• •Highlight Uniqueness: Emphasize the special and unique qualities of each product, reinforcing the brand's value of individuality.
• •Tell a Story: Frame products within a narrative of magic and dreams to create a more engaging and memorable experience for customers.
• •Incorporate User-Generated Content: Share customer photos and reviews to build a sense of community and social proof, further solidifying the brand's friendly and inclusive image.

Percepción Social

charming and delightful brand that offers a unique selection of products for those who love whimsical and magical themes. Customers appreciate the brand for its fun and creative items that are not easily found elsewhere. The brand has a positive reputation for quality and customer service. The association of the "unicorn" theme with millennials and the LGBT community also suggests a broader appeal to audiences that value individualism and nostalgia.

Ejemplos de Copy

• •Unlock your inner magic with our new Starfall collection! Each piece is crafted with a sprinkle of stardust and a touch of moonlight, perfect for the dreamer in you.
• •Let your little one's imagination soar to a land of rainbows and castles! Our new playset is the perfect companion for magical adventures and fairytale endings.
• •A little magic is on sale! For a limited time, get 20% off all our sparkly treasures. Don't miss out on your chance to add a touch of whimsy to your world!
• •Carry a piece of dreamland with you wherever you go! Our unicorn-adorned tote bag is perfect for holding all your essentials, and maybe a little bit of magic too.
• •Welcome, dreamer! Get ready to be enchanted by our latest arrivals. From sparkling accessories to whimsical home decor, we've got everything you need to make your world a little more magical.