Brand Tone

The predominant tone of Unicorn Cutters is whimsical, friendly, and encouraging, reinforced by upbeat language, exclamation points, helpfulness, accessibility, playful puns, and a lighthearted, humorous voice.

Brand Values

• •Creativity and Personalization
• •Family and Togetherness
• •Sustainability
• •Accessibility and Global Reach
• •Quality and Reliability

Best Practices

• •Create a 'Voice & Tone' Guide: Document the brand’s personality, including key attributes like whimsical, encouraging, friendly, playful, and helpful, along with 'brand words' and words to avoid.
• •Lead with Imagination: Start captions, descriptions, and headlines by evoking a feeling or dream, aligning with the brand's promise to 'make all your baking dreams come true,' before mentioning the product.
• •Incorporate Playful Language: Use puns and lighthearted wordplay where appropriate, especially in product descriptions and social media, to reinforce the brand's fun and creative nature.
• •Balance Whimsy with Clarity: Ensure practical information such as shipping, materials, and dimensions is clear and easy to find through headings and bullet points, even while maintaining a magical tone.
• •Engage with the Community's Voice: Mirror the friendly and enthusiastic tone in responses to comments and reviews, using terms like 'bakers' or 'creators' and appropriate emojis to maintain a consistent, approachable personality.

Social Perception

The social perception of Unicorn Cutters and similar brands is highly positive, with customers expressing delight over product quality, creative possibilities, exceptional service, and appealing designs often described as 'super magical' and 'very cute'. They appreciate the non-rusting nature of the 3D-printed products, understanding care requirements.

Copy Examples

• •Your face. On a cookie. ✨ We turned @[user]'s favorite photo into a one-of-a-kind cookie cutter and the results are too sweet to handle! Got a magical idea? Send it our way and let's make your baking dreams a delicious reality. #UnicornCutters #CustomCookies #BakeYourStory
• •Bake a Better Planet. Every magical creation starts with a choice. Our cutters are 3D-printed with sustainable, plant-based materials, so you can fill your cookie jar and feel good about it. #SustainableBaking #EcoFriendly
• •Little Hands, Big Fun! Spend less time scrolling and more time sprinkling! Our kid-friendly cookie cutters are designed for easy handling and maximum fun. Create some delicious memories this weekend. Shop our family-favorite collections now for worldwide shipping!
• •Psst... Your Next Baking Adventure is Inside! 🍪✨
• •Get ready for a roarin' good time in the kitchen! This dino-mite set of cookie cutters will transport you back to the Jurassic period, one delicious bite at a time. Perfect for themed birthday parties or just making a Tuesday feel a little more prehistoric. Tried, tested, and approved by paleontologists (and bakers!).