Brand Tone

Clear, Confident, and Human-centric

Brand Values

• •Simplicity in Design
• •Meaningful Connection
• •Forward-Thinking Innovation
• •Integrity and Transparency
• •Empowerment

Best Practices

• •Create a Tone of Voice Guide: Document your brand's tone (Clear, Confident, Human-centric) with "do's and don'ts." For example: Do: Use simple, direct language. Don't: Use corporate jargon or overly technical terms. This guide should be the single source of truth for anyone writing for the brand.
• •Speak to the User, Not at Them: Always frame your copy around the user's needs, problems, and goals. Use "you" and "your" frequently. The focus should be on the benefit to the customer, not just the features of the product.
• •Read Everything Aloud: Before publishing any copy, read it out loud. Does it sound natural? Does it match the confident, yet human tone you're aiming for? Awkward phrasing and overly complex sentences are easier to catch when spoken.
• •Prioritize Clarity Over Cleverness: While witty copy can be effective, it should never come at the expense of clarity. Your primary goal is to be understood. If a clever line causes even a moment of confusion, rephrase it for simplicity.
• •Ensure Consistency Across All Touchpoints: Your brand voice must be the same everywhere, from website error messages and email subject lines to social media posts and ad campaigns. A consistent tone builds trust and makes the brand feel reliable and cohesive.

Social Perception

The goal is for customers and the public to perceive 'unicnnn' as an intelligent, reliable, and forward-thinking brand that creates products that are not only powerful but also a pleasure to use. It should be seen as a thoughtful alternative to overly complex or impersonal tech brands.

Copy Examples

• •Your ideas, connected. Our technology, invisible.
• •Meet [Product Name]. The calm way to manage your busy world.
• •unicnnn | We build technology that gets out of your way. Simple tools for focused work and meaningful connection. #InnovateSmarter
• •Engineered for focus, not distraction. [Product Name] integrates seamlessly with the tools you already use, creating a single, streamlined workflow. No learning curve, just flow.
• •We started unicnnn with a simple belief: technology should simplify, not complicate. In a world of constant notifications and endless features, we chose to build tools that empower you to do your best work and then let you get back to what matters most.