Brand Tone

Empowering & Supportive, Premium & Trustworthy, Natural & Holistic, Innovative & Modern, Approachable & Engaging

Brand Values

• •Empowerment (especially for women)
• •Quality & Efficacy
• •Natural & Purity
• •Innovation
• •Sustainability & Eco-consciousness
• •Authenticity

Best Practices

• •Always Lead with Empowerment: Frame messaging around how Unichi helps women achieve their wellness goals and feel confident. Use active, encouraging language.
• •Highlight Premium Quality & Natural Origins: Consistently mention the high-quality, natural, and often unique ingredients, and the scientific research or traditional wisdom that backs them.
• •Maintain an Authentic & Trustworthy Voice: Be transparent about what the products do. Back up claims where possible (e.g., "award-winning," "scientifically researched ingredients").
• •Keep it Positive & Uplifting: The overall feeling should be one of positivity, health, and feeling good, reflecting the desired outcomes of using the products.
• •Tailor to the Platform, but Maintain Core Values: While the specific style might vary (e.g., more playful on TikTok, more informative on the website blog), the underlying values of empowerment, quality, and natural wellness should always shine through.

Social Perception

Positive, Aspirational yet Accessible, Innovative Leader, Mixed on Practical Aspects

Copy Examples

• •Headline: "Unlock Your Radiance. Naturally." Body: "At Unichi, we believe true beauty and wellbeing blossom from within. Discover our unique blend of nature's finest ingredients and cutting-edge science, crafted to empower the unique you. Shine from the inside out. #UnichiWellness #BeUnique" Tone: Empowering, Natural, Premium.
• •Headline: "More Than Just a Gummy. It's Your Daily Dose of Confidence." Body: "Tired of ordinary supplements? Unichi’s award-winning gummies are deliciously different. Packed with high-quality, targeted nutrients to support your glow, energy, and balance. Taste the goodness, feel the difference. #UnichiGummies #WellnessJourney #EmpoweredHealth" Tone: Innovative, Approachable, Trustworthy.
• •Headline: "Rooted in Science, Inspired by Nature." Body: "Our commitment? To bring you premium supplements that genuinely work. Unichi meticulously sources unique ingredients from around the globe, backed by research, to nourish your body and mind. Experience the Unichi standard. #ScienceOfNature #PremiumSupplements #Unichi" Tone: Trustworthy, Premium, Natural.
• •Headline: "Your Wellbeing, Our Priority. Every Step of the Way." Body: "From boosting your inner calm to enhancing your outer glow, Unichi is here to support your journey to authentic wellbeing. We craft our supplements with care, because we believe every woman deserves to feel her best. #UnichiEmpowers #HolisticHealth #BeYourBestSelf" Tone: Supportive, Empowering, Caring.
• •Headline: "Join the Unichi Glow-Up! ✨" Body: "Ready for healthier hair that shines with vitality? Our Hair Boost Gummies are buzzing on TikTok for a reason! Made with love and the good stuff your hair craves. Show us your #UnichiHairJourney! #HairGoals #TikTokMadeMeTryIt #NaturalBeauty" Tone: Engaging, Trendy (for platforms like TikTok), Results-Oriented.