Brand Tone

aspirational, caring, and informative

Brand Values

• •Empowerment (especially for women)
• •Natural Ingredients & Quality
• •Scientifically Researched & Effective
• •Innovation
• •Eco-Friendliness & Sustainability
• •Holistic Well-being
• •Authenticity

Best Practices

• •Focus copy on how Unichi products help the customer achieve their wellness goals and feel more confident and authentic, rather than just listing product features. Use words like "empower," "unlock," "discover," "your journey."
• •Consistently weave in the dual strengths of natural, high-quality ingredients and the scientific research/clinical trials that back product efficacy. This builds trust and appeals to both nature-conscious and results-driven consumers.
• •Maintain an Uplifting and Positive Voice: Use encouraging, hopeful, and aspirational language. Even when addressing concerns (like hair fall), frame the solution positively.
• •Convey the "premium" aspect through language that reflects meticulous sourcing, careful formulation, and a commitment to excellence and eco-consciousness.
• •While aspirational, ensure the tone remains approachable. Share stories (if possible, anonymized customer experiences or ambassador journeys) that resonate with the target audience's everyday challenges and wellness aspirations.

Social Perception

Positive: Customers generally perceive Unichi positively, often praising the taste and perceived effectiveness of products, especially the gummies. Reviews mention improvements in hair, skin, and overall well-being.

Copy Examples

• •Headline: Embrace Your Radiance. Naturally. Body: At Unichi, we believe true beauty and wellness bloom from within. Discover our range of scientifically crafted supplements, made with the finest globally sourced, natural ingredients, to help you feel empowered and authentically you. Shine on.
• •Headline: Wellness, Crafted with Excellence. Just For You. Body: Your journey to a healthier, happier you deserves the best. Unichi offers innovative, award-winning vitamin gummies and supplements, designed to nourish your body and mind. Because taking care of yourself should be a joyful ritual.
• •Headline: The Science of Nature, The Art of You. Body: Unichi blends the power of natural therapies with proven scientific research to bring you effective wellness solutions. From our calming Saffronia Happy Chews to our skin-loving Rose Collagen Gummies, empower your well-being, every step of the way.
• •Headline: Feel the Unichi Difference: Beauty, Balance, Bliss. Body: More than just supplements, Unichi is your partner in holistic wellness. We’re committed to eco-friendly practices and empowering you to look and feel your confident best. Explore our range and start your journey to a more vibrant you today.
• •Headline: Unlock Your Inner Glow. Sustainably Sourced, Scientifically Proven. Body: Discover the secret to radiant health with Unichi. Our premium supplements, like the popular Teddi Lab Gummy collection, are made with love and care, using sustainably harvested ingredients and backed by science. Because you deserve to feel amazing, inside and out.