Brand Tone

Positive, Empowering, Direct, Informative, Customer-focused

Brand Values

• •Style
• •Self-expression
• •Trendiness
• •Customer Satisfaction
• •Secure Shopping

Best Practices

• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual branding across all platforms.
• •Use social listening to track brand mentions and sentiment.
• •Emphasize style, self-expression, and trendiness in social media posts.
• •Clearly state policies regarding shipping, returns, and security on the website.
• •Highlight customer support, secure shopping, and satisfaction guarantees.

Social Perception

Trendy, customer-centric brand that values self-expression and positive shopping experiences, leveraging social media for brand perception and customer loyalty.

Copy Examples

• •Join the UZE movement and express yourself through fashion.
• •Secure Shopping
• •Free Shipping
• •Professional Support
• •Satisfaction or Refund